Gray London has swapped a inventive president for a method president, handing the position to American Conrad Individuals, a world strategist at WPP for the final two years.
There’s no fast affirmation of a inventive substitute – the Gray assertion doesn’t even point out Laura Jordan Bambach, the excessive profile chief inventive officer who added president to her position in 2021, who has give up in line with her LinkedIn. She helped elevate the inventive profile of Gray, significantly with the Pringles work, and labored laborious to make it an inclusive company to work for.
However the Gray community has fared much less nicely than its WPP friends within the post-Sorrell period. WPP CEO Mark Learn merged Gray into the AKQA Group and the fallout has been regular, with key leaders in varied markets both quitting or being pushed.
Based mostly in London since 2010, Individuals has labored at WPP companies together with Kantar and Ogilvy, in addition to operating his personal store, Mash Technique Studios, from 2010-1019 when it was acquired by WPP. Throughout his profession he’s additionally been based mostly in New York and Tokyo.
Laura Maness, world CEO of Gray Group, stated: “Conrad is a confirmed chief with a unprecedented means to establish alternatives and apply the facility of creativity to develop shoppers’ companies – be that chatting with new audiences, creating new experiences, companies and enterprise fashions, or designing methods to steadiness objective and revenue. Mash’s inventive storytelling and information integration capabilities helped rewrite the foundations of demand and change on progress for shoppers. That’s the sort of outsized worth to shoppers we purpose to carry.”
Conrad stated: “I’m honoured and excited to hitch the dynamic group at Gray London. Gray Group’s dedication to inventive excellence aligns completely with my very own ardour for revolutionary options. Collectively, we’ll proceed to push boundaries and create distinctive work for our shoppers.”
l-r Maness, Individuals
