Hold Britain Tidy looks as if a blast from the previous nevertheless it’s nonetheless with us, as is particles on the streets after all.
This time it’s set its sights on fag ends, 2.4m butts acounting for 66% of litter it appears, and has appointed VCCP to deal with a brand new marketing campaign after a three-way pitch. VCCP pitched with its personal Cowry Consulting.
KBT CEO Alison Ogden-Newton says: “Cigarette butts stay the only most littered merchandise in our nation. At Hold Britain Tidy, we’re on a mission to dramatically cut back cigarette litter by 2025, which is not any small endeavor.
“We had been impressed by VCCP and Cowry’s viewers analysis at pitch stage, drawing insights which were translated into participating and persuasive inventive. We’re significantly excited concerning the work and look ahead to launching the marketing campaign later this yr.”
