On this episode of Courageous Commerce, Gabrielle Wesley, chief advertising officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to speak about model technique, the significance of Halloween within the sweet trade, and the corporate’s dedication to fostering an inclusive inside tradition.
Wesley delves into how Mars Wrigley ensures its manufacturers stay culturally related. Whereas consciousness of its merchandise is just not a difficulty, her staff focuses on accessibility and being current wherever shoppers take into consideration indulging themselves. Halloween, particularly, holds immense significance because it serves as an entry level for shoppers to find Mars Wrigley’s manufacturers.
She additionally shares how Mars Wrigley is increasing its manufacturers past mere snacking. A cultural phenomenon, M&M’s has advanced far past its product choices, emphasizing inclusivity and creating experiences that align with the model’s essence of unity by means of enjoyable.
Discussing the distinctive firm tradition at Mars Wrigley, Wesley elaborates on the affiliate idea, the place concepts can come from anybody no matter their place. She additionally shares her insights on supporting ladies of their careers, notably throughout pivotal life transitions like marriage, motherhood and management. Wesley advocates for transparency, vulnerability, and accepting that stability could be subjective and ever-changing.
Whereas acknowledging the challenges posed by further duties, Wesley additionally highlights the constructive shift in direction of prioritizing psychological well being and well-being. She expresses issues about lingering expectations and duties on ladies however stays optimistic in regards to the rising flexibility and selections for workers.
Key takeaways:
- Assume past product gross sales and create experiences that align along with your model’s essence.
- Foster an organization tradition the place conversations about well-being and work-life stability are inspired and supported.
- Develop a office tradition the place concepts can come from wherever, selling innovation and inclusivity.
