Sky Sports activities desires to construct on the success of England’s Lionesses at this summer time’s World Cup match, so McCann London has created a fast-paced advert that’s set to a remix of Stormzy’s hit, Shut Up.
To advertise the Barclays Girls’s Tremendous League, the message has been modified to “Hold Up” and the monitor is rapped by Stormzy’s cousin, Nadia Rose, together with some A-list grime friends. Soccer stars together with England ahead Beth Mead present the motion, which strikes from metropolis to metropolis to try to promote the form of soccer tribalism that has made the boys’s recreation a lot part of tradition over the a long time.
Dave Stratton, advertising director at Sky Sports activities mentioned, “This marketing campaign mixes the worlds of sport, music, and tradition to encourage a era of younger followers to tune in to the outstanding expertise enjoying week in week out within the ladies’s recreation.”
Christopher McKee and Richard Morgan, creatives at McCann London mentioned, “It’s not on daily basis you get to remix a British anthem like Stormzy’s ‘Shut Up’. Grime and girls’s soccer are two iconic forces which have defied the naysayers, executed their very own factor and at the moment are discovering their rightful place as cultural powerhouses. ‘Hold Up’ is an unapologetic angle we must always all stay by.”
MAA inventive scale: 6.5
