A couple of months in the past we reported the way it was almost unimaginable for a educated SEM to spot the advert label on these Microsoft Promoting search adverts on Bing Search. Nicely, now, Bing is testing not displaying an advert label in any respect on these adverts in Bing Search.
Frank Sandtmann came across these Bing search adverts which are unlabeled and posted a screenshot on Mastoton. I attempted quite a few browsers and was lastly capable of set off it on Microsoft Edge in a non-public window on Home windows. Right here is my screenshot:
There is no such thing as a advert label on this particular advert however there’s that “adverts associated to” part, however the adverts underneath don’t have any advert label on them.
This was what we noticed a couple of months in the past, the place the advert label was hidden on the finish of the advert textual content:
And right here is the place the conventional advert label is discovered, at the start of the advert textual content:
Frequent Microsoft – you are able to do higher.
Frank wrote, “And Bing is doing it once more: adverts are displayed with out correct labeling. I am fairly certain the common person does not perceive that the primary natural consequence on this SERP is barely on the backside (with the “Verified” badge). Fairly shady ways.”
Discussion board dialogue at Mastoton.
