Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the most recent information, regulatory proceedings and enterprise developments revolving round gen AI.
Listed below are this week’s updates:
Coverage and authorized:
- The Writers Guild of America has come to an settlement on a tentative contract, ending a virtually 150-day strike. This implies writers can resume work instantly. The newly negotiated contract is about to stay in drive till Might 2026 and consists of a number of updates equivalent to a rise in pay and advantages, job safety in opposition to synthetic intelligence advances, and incentives primarily based on viewing efficiency.
The tech facet:
- In one other case of how Large Tech is implementing AI, Amazon has invested as much as $4 billion in Anthropic, a rival to OpenAI, the ecommerce large introduced Monday. In change, Amazon will achieve a minority possession stake in Anthropic and combine its know-how into varied merchandise, together with the Amazon Bedrock service for AI functions. Anthropic will make the most of Amazon’s customized chips for AI mannequin growth and deployment, whereas additionally making Amazon Net Providers its main cloud supplier.
- OpenAI has added voice capabilities to ChatGPT, the corporate introduced Monday. The brand new voice options carry similarities to these at present supplied by Amazon’s Alexa and Apple’s Siri assistants.
- Getty Photographs has joined forces with Nvidia to introduce Generative AI by Getty Photographs, a instrument that lets folks create photos by accessing Getty’s huge assortment of licensed images, clearing customers of doable copyright infringement.
- Spotify has determined to eschew a ban on AI-generated music, in line with CEO Daniel Ek. Earlier this 12 months, the platform eliminated a observe that featured AI-cloned voices of artists Drake and The Weeknd. Nevertheless, in an interview with the BBC, Ek mentioned that whereas there are reputable makes use of of AI in music manufacturing, it shouldn’t be employed to mimic artists with out their express consent. He additionally acknowledged that using AI within the music business is a subject that may seemingly be topic to ongoing debate for “many, a few years.”
- Microsoft makes a transfer on nuclear to energy its AI investments. Since AI knowledge facilities eat lots of electrical energy that might thwart Microsoft’s local weather targets, the corporate is in search of a principal program supervisor to guide its nuclear vitality technique and roll out a plan for small modular reactors, per its job posting.
- Google has opened up its AI-powered search, SGE (Search Generative Expertise), to teenagers ages 13-17 within the U.S. who’re signed right into a Google account via the Google app or Chrome desktop, the tech large introduced Thursday.
