Gradual movement drama and an operatic soundtrack deliver a brand new twist to the “Domin-oh-hoo-hoo” marketing campaign, as VCCP exposes the fraud of sharing and dramatises the fierce competitors impressed by a pizza supply.
Associates and households battle one another to get to the door first and seize the entire Domino’s for themselves.
Harry Dromey, director of promoting at Domino’s stated: “To remain forward of the competitors, we have to spend money on excessive impression artistic, the important thing to which is having an attention-grabbing thought primarily based on a robust client perception and model proposition.”
David Masterman, deputy ECD at VCCP added: “The enjoyment of sharing is a lie, and deep down we don’t need to do it – when the doorbell rings we simply need to seize that Domino’s field and maintain all of it to ourselves. Creating a movie that ramps up the strain and drama of that second with stunning gradual movement scenes capturing the victors and the vanquished. Numerous manufacturers declare to deliver households collectively, we thought we’d have a good time how we do the reverse.”
It’s all very over-the-top and makes a refreshing change of tone for Domino’s, whereas reaping the advantages of a long-running marketing campaign.
MAA artistic scale: 6.5
