Honda is celebrating 75 years of improvements with its “Hold Dreaming” marketing campaign, which highlights among the automaker’s previous accomplishments whereas additionally trying to the longer term.
The marketing campaign incorporates a 60-second business that honors Honda’s historical past whereas additionally sharing the corporate’s dedication towards reaching carbon neutrality by 2050.
“As we put together to convey our first all-electric Honda SUV to market, we wish to rejoice the entire Honda dreamers who’ve helped folks by way of steady pursuit of modern mobility options,” stated Jessika Laudermilk, assistant vice chairman at American Honda Advertising and marketing.
Along with the TV spot, the “Hold Dreaming” marketing campaign options AR-enabled murals in New York and Los Angeles.
The “Wall of Desires” mural was created by illustrator Paul Shipper. Folks can scan the QR code on the mural to load an augmented-reality expertise that brings the mural to life by way of 3D animation.
At eye-level, the AR expertise will enable folks to view Honda tales associated to issues like the corporate’s off-road autos and racing historical past, amongst others. Based on Honda, “[t]he Honda mural at sky-level will showcase these tales by way of a linear AR animation in a daring manner, whereas utilizing the sky as its canvas.”
Honda is the most recent model to include augmented actuality know-how into real-world murals. As an example, TripAdvisor partnered with the San Diego Tourism Authority to convey AR-enabled murals to 3 cities throughout the U.S. in an effort to encourage tourism to the California vacation spot.
