Ogilvy within the UK appears to have rediscovered a few of its mojo after a sequence of what may be known as (kindly) mis-steps, akin to carelessly dropping Charlie Rudd to Publicis Groupe the place he now sits atop Leo Burnett, Fallon and Publicis.Poke.
Now it’s invaded s small a part of adam&eveDDB territory with Halifax’s new Prepared-Made Investments product, one other try and tempt non-professionals into funding. this time it’s a social marketing campaign.
Halifax senior advertising and marketing supervisor Lavern Mason says: “Folks really feel like investing isn’t for them. Halifax needs to point out clients how easy, simple and accessible investing could be by means of the Halifax Prepared-Made Funding platform. The marketing campaign units out to alter buyer perceptions created within the 80s and 90s ‘Wolf of Wall Road’ period by displaying investing within the modern-day.”
Ogilvy managing accomplice Rebecca Dennis says: “Halifax is a model for the folks. Customers need to be entertained in addition to educated in social channels, so this sudden creativity from a monetary providers model will stand out within the largely commoditised and infrequently overly-serious funding class.”
Investing isn’t an un-serious enterprise. But it surely’s a helpful addition for Ogilvy.
