A brand new Marmite temporary at adam&eveDDB should be wanted – right here’s an opportunity so as to add to the model’s spectacular pile of awards.
The precedence, after all, is the consumer’s data-driven advertising and marketing intention (mustn’t neglect that) and right here it’s primarily based on YouGov analysis that claims 43% of 18-24s have by no means tried the stuff. Makes a change from inquiring about folks’s voting intentions anyway.
So it’s geared toward “first timers” with assistance from two “filthy-minded” puppets (pushing it a bit.)
Marmite model supervisor Laura Iliffe says: “Marmite is a model that’s embedded in UK tradition, and so many people have grown up with it. We satisfaction ourselves on sparking debate and powerful opinions and most shoppers are both lovers or haters. Nevertheless, after we noticed the variety of younger adults who had by no means even tried it, we knew we needed to do one thing to dare them to make the leap and check out our particular unfold.
“This marketing campaign represents a step-change in the best way we promote Marmite – with a transparent give attention to driving trial and penetration. We wish to recruit our subsequent era of lovers, and present younger adults learn how to strategy their first time with Marmite.”
Job accomplished.
The tip line ‘Find it irresistible. Hate it. Get it on.’ is an efficient one.
Awards? Must be filthier.
MAA inventive scale: 6.5.
