Ikea likes to take an sincere method to on a regular basis life, however this new marketing campaign from Strive Oslo takes that method to the acute.
Three spots begin out wanting like idyllic dwelling scenes, after which actual life will get in the best way. We see a mom puking into an Ikea bucket whereas her daughter performs, a canine peeing on an Ikea rug, and an adolescent wading by means of the aftermath of a celebration.
Puke
Pee
Celebration
Annika Mørch Asté, Ikea’s head of promoting communication, mentioned: “Certain, it’s a bit tough to see our merchandise on TV lined in vomit and canine pee. However life isn’t all the time neat and tidy, so we expect it’s nice that the marketing campaign can mirror simply that.
Celin Kjenslie, nation advertising and marketing supervisor at Ikea Norway, mentioned: “With this marketing campaign, we wished to showcase the extra sincere sides of life at dwelling and the way our merchandise are designed to resist every day life. Good design does extra than simply look nice in a list.”
McCann gained the world branding account for Ikea final month in a transfer to “streamline” company operations. Native outlets have constantly set the bar very excessive for the model – let’s hope that nice work isn’t “streamlined” out of existence.
