Google’s Native Service Adverts (LSA), Google Screened, beforehand would load the identical advertisers as you scrolled down the search outcomes web page. Now, Google is loading distinctive, totally different advertisers when it exhibits you new Google Screened LSAs.
Len Raleigh, who makes a speciality of Native Service Adverts, noticed this alteration this morning and posted on X saying, “Now once you scroll by means of Google’s SERPs you will notice totally different advertisers in “Google Screened” outcomes on every “web page”. Beforehand, the identical 2 LSA outcomes would repeat except you refreshed the web page or initiated a brand new search.”
He shared this screenshot, including that this can be a “small change” however an essential one:
