Omnicom has received yet one more massive (ish) media account, BMW within the US, Canada and Latin America. A lot of the enterprise strikes from Interpublic’s Initiative with Brazil transferring from WPP’s Ogilvy (artistic companies nonetheless formally deal with media in some a part of Latin America.)
CMO Marcus Casey says: “It’s no secret that the media panorama has grow to be more and more complicated, and is quickly altering. In opposition to this backdrop, and with the consolidation of our media planning and shopping for actions throughout three manufacturers and a number of international locations, it was essential that we discovered a forward-thinking companion who is ready to sort out the challenges of the digital and social period.”
Omnicom’s Essential Mass is reportedly within the driving seat for a brand new bespoke BMW media company. Already this yr Omnicom has received Uber’s international media enterprise, Nivea maker Beiersdorf in Europe and North American and new UK Nationwide Lottery operator Allwyn.
IPG has had a tough time within the media pitch stakes not too long ago and is getting ready for the lack of Amazon, the world’s largest advertiser. WPP too is lagging Omnicom this yr.
