TikTok has remained a vastly common social media platform since its inception, capitalizing on its early fame as folks gravitated towards its mild, short-form content material. This surge in recognition means TikTok is ripe with income alternatives, one thing that your TikTok advertising technique ought to make room for.
From the #TikTokMadeMeBuyIt development to devoted subcultures like #BookTok, manufacturers are discovering artistic and genuine methods to place and promote their services or products on to TikTok audiences. You possibly can too, by making partaking and useful quick movies that talk on to your viewers’s pursuits.
However the place do you start? On this article, we break down the highest 15 methods for methods to earn cash on TikTok.
Desk of Contents
1. Run TikTok advertisements
About 67% of 18-19 12 months olds and 56% of 20-29 12 months olds are on TikTok. This makes TikTok advertising a powerful promoting alternative for manufacturers eager to market their merchandise to Gen Z. TikTok advertisements include easy, highly effective instruments that will help you promote to hundreds of thousands of customers. Advert codecs fluctuate by area, however all allow you to personalize your focusing on by age, location, curiosity and different components. You possibly can choose one or a number of codecs that work greatest to your model.
The most well-liked sorts of TikTok advertisements embody:
In-feed video: Seem on the For You Web page of TikTok customers who meet your focusing on parameters.
Model takeover: This lets your advert broaden to the width of the entire display screen for a number of seconds. Then it turns into an in-feed video advert.
Hashtag challenges: Create interesting challenges that encourage user-generated content material. These challenges seem within the Discovery part on TikTok. This selection is just obtainable to managed manufacturers that work in collaboration with TikTok gross sales representatives.
There are a number of extra sorts of TikTok advertisements you’ll be able to experiment with, however observe that some are solely obtainable to sure sorts of accounts.
2. Acquire ideas or donations
TikTok has launched a tipping function that enables choose creators to earn cash from ideas and donations. Followers can use this function to point out gratitude to the creators they love.
Video presents let viewers ship creators digital presents and cash. Some creators can accumulate presents throughout a dwell stream. Presents may be redeemed for Diamonds—TikTok’s digital forex.
Once you save up sufficient Diamonds, you’ll be able to commerce them for actual money.
Creators can even use tipping platforms to earn cash. Tipeee, Ko-fi and Purchase Me a Espresso may be related to your TikTok account to operate as a tip jar.
3. Collaborate with a creator
The newest Sprout Social Index™ reveals that 33% of Gen Z and 28% of Millennials worth model/creator content material collaborations. TikTok’s thriving neighborhood of content material creators makes it a superb channel for collaborating with influential folks with extremely engaged communities.
The secret is to collaborate with the best creators who can authentically place your model to their viewers, as creator-made branded content material has 83% larger engagement charges.
TikTok’s Creator Market is the place you’ll be able to join with content material creators on the community. In a number of steps, yow will discover influencers and run campaigns with them. Find creators primarily based on enterprise objectives, price range and trade, and discover complete efficiency and viewers metrics for data-driven decision-making.
TikTok has some eligibility necessities for the Creator Market, so solely choose creators can be a part of. This assures entrepreneurs that creators they accomplice with are a few of TikTok’s prime influencers.
4. Attempt internet affiliate marketing
Via internet affiliate marketing applications, creators and different companies can promote and promote one other firm’s services or products for a fee.
To be a profitable affiliate marketer, it’s essential generate gross sales on-line. Give attention to selling merchandise that greatest align together with your audience. Create partaking movies that current affiliate merchandise, showcasing the worth and why you advocate buying them. Attempt selling manufacturers you want and belief, sharing affiliate hyperlinks or codes to trace purchases influenced by your account.
If a follower makes a purchase order via the hyperlink or code supplied, then you’ll obtain a fee from the model for that sale. TikTok doesn’t permit private accounts to put clickable hyperlinks inside video descriptions. However you’ll be able to ask followers to repeat and paste hyperlinks into their browsers, or enter particular codes at checkout. Websites like Beacons will let you create a free webpage containing affiliate hyperlinks and particulars for merchandise being promoted. In case you have a enterprise account, you’ll be able to add a hyperlink in your bio.
In case you’re an in-house marketer, create an internet affiliate marketing program with clear tips and directions on methods to take part. Invite TikTokers who align together with your model values and audience to take part. Encourage associates to advertise the services or products that greatest align together with your objectives and shared viewers. And most significantly, implement a monitoring system so you’ll be able to monitor affiliate efficiency and fee funds.
5. Develop and promote TikTok accounts
Organically rising a TikTok account may take months. Nevertheless, you should purchase a longtime account to get an instantaneous increase of followers.
To efficiently earn cash promoting TikTok accounts, creators ought to concentrate on area of interest subjects that may be sustained by the client. This may make it simpler for the client to proceed posting related content material and keep follower engagement.
Manufacturers contemplating shopping for a longtime account ought to carry out due diligence. An account with numerous followers however low engagement might not present the return you’re searching for. Additionally, make sure the account serves an viewers you goal and the content material aligns together with your model and objectives.
Manufacturers should purchase an account with energetic followers from platforms like 123accs, Accfarm and Fameswap.
For smaller activations, manufacturers can sponsor posts that dwell instantly on creators’ profiles. Much like creator collaborations, these campaigns permit manufacturers to pay content material creators to advertise their merchandise in natural posts. Sponsor single posts or create a collection. If it begins trending, you’ll be able to increase the publish to broaden its attain even additional.
7. Create a Patreon account
A Patreon account lets creators generate income from followers via memberships that permit unique entry to content material. Use TikTok to advertise membership sign-ups.
Attempt to maintain your subscription prices low to encourage subscribers and take into account rewarding new subscribers. For instance, making a gift of merchandise or unique content material entry to your most loyal followers. Add the hyperlink to your Patreon web page in your movies or add it to your bio to make it straightforward for followers to subscribe at any time when they’re prepared.
8. Promote your merchandise and merchandise
Merchandise, merchandise, merchandise. This tried-and-true technique applies to TikTok as nicely. Flip unique paintings, quotes or your model’s brand into merch and put it up for sale on TikTok. Function your current merchandise in tutorials or showcase your product alongside a development.
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Hearken to your viewers in case you are uncertain what to promote. Create polls or ask them on to be taught what they may purchase.
In case you have a private account, create an ecommerce web site to course of gross sales transactions and put it up for sale in your TikTok account. Add the shop to your movies, and encourage your followers to take a look at your merchandise.
In case you have a TikTok Enterprise account, you’ll be able to join platforms like Shopify, BigCommerce, Sq. On-line and Ecwid retailer to your account.
9. Arrange a TikTok store
TikTok partnered with Shopify to launch the TikTok Purchasing function. Manufacturers and creators can change into official TikTok retailers and promote instantly within the app.
By making a TikTok Store, you’ll be able to showcase merchandise on in-feed movies, lives and product showcase tabs. If eligible for this function, you’ll be able to signup to change into a vendor within the TikTok Vendor Middle, the place you’ll be able to handle stock, orders, creator partnerships, promotions and extra. Nevertheless, the vendor middle is just obtainable in choose areas.
10. Be a part of the TikTok Creator Fund
Customers with a creator account can monetize their profiles via the TikTok Creator Fund. Creators must hit some conditions to affix this system and start receiving cash from the platform. Creator Fund members earn cash primarily based on the variety of engagements they get on their content material.
11. Supply unique content material on TikTok
TikTok simply launched a brand new monetization function in June of 2023 known as TikTok Collection. This new function is a method to create unique content material that lives behind a paywall.
creators can apply to get entry to this new function, however there are different standards they should meet as nicely:
- Creators have to be 18+
- Their account have to be at the least 30 days outdated
- They will need to have at the least 10,000 followers
- They will need to have posted 3+ public movies within the final 30 days
- They will need to have at the least 1,000 views within the final 30 days
Creators which have lower than 10,000 followers should be eligible if they will present a hyperlink to premium content material they’ve efficiently bought on different platforms.
Your Collection can embody as much as 80 movies whole, every as much as 20 minutes lengthy. This may be a good way to offer useful instructional content material to your viewers for a one-time payment. You possibly can set the value for every TikTok Collection you create, with fee choices starting from $0.99 to $189.99.
12. Present digital presents
One other monetization function is digital presents in your movies. Individuals who actually get pleasure from your content material can ship you digital presents as a token of their appreciation—which may then be transformed into precise cash.
Activate the present choice to have a small present field icon seem subsequent to the remark field. Customers inquisitive about leaving a present can faucet it to go to this interface:
Coin packages may be purchased within the following increments:
- 20 cash: $0.29
- 65 cash: $0.99
- 330 cash: $4.99
- 660 cash: $9.99
- 1,321 cash: $19.99
- 3,303 cash: $49.99
- 6,607 cash: $99.99
- 16,500 cash: $249.99
These cash can then be used to purchase and ship digital presents to a person’s favourite creators, with presents starting from 5 to three,000 cash. Activate digital presents to supply this selection to your viewers.
13. Host dwell occasions or workshops
TikTok Dwell is one other nice method to earn cash. Much like digital video presents, customers can even ship dwell presents. The little present field icon will seem on the backside of a dwell video for customers to faucet and purchase completely different presents. The ranges on these are even larger, with some being only a single coin and others going as much as 10s of hundreds of cash.
A number of TikTok creators have shared how dwell streaming can be utilized to earn cash. One creator makes between $20-300 each time they go dwell and one other introduced in $34,000 inside a single month—simply from dwell streaming.
Make sure that your dwell movies are entertaining and useful in order that customers maintain eager to tune in. The extra constant viewers you get, the extra seemingly they’re to stay round and ship you digital presents.
14. Supply customized shoutouts
In case you have a big following, TikTokers who need to develop their accounts could also be prepared to pay for customized shoutouts. Decide a value level and promote shoutouts as yet one more method to earn cash. Your value could also be a little bit of trial and error. In case you’re getting no bites, it’s possible you’ll need to decrease it. However however, for those who’re getting a ton of curiosity, you may have the ability to enhance your value.
You possibly can then shout these folks out throughout a dwell video or throughout a feed video. You may even select to supply two completely different value factors (with feed movies costing extra) in order that customers can select the place they’d wish to be shouted out.
15. Promote digital merchandise
Lastly, take into account promoting digital merchandise. You possibly can create a store with TikTok and hyperlink to your digital merchandise from there, making it straightforward to make a sale. Promote your merchandise inside your movies and embody your store’s URL in your profile so customers can simply discover it.
Study extra about TikTok for enterprise
These methods can elevate your TikTok recreation and put you on a transparent path to getting cash on the app. Study methods to get extra TikTok followers so you’ll be able to enhance your incomes potential much more.
Learn how to earn cash on TikTok FAQ
What number of followers do you want on TikTok to earn cash?
For a number of the options talked about within the monetization methods above, you need to hit a minimal follower depend on TikTok. For instance, the Creator Fund requires at the least 10,000 followers to affix.
Alternatively, you want only one,000 followers to obtain digital presents on TikTok Dwell. However to obtain ideas and presents from different sorts of movies, you need to have at the least 100,000 followers.
What number of views do you want on TikTok to earn cash?
To affix the Creator Fund, you need to have obtained a minimal of 100,000 views in your movies inside 30 days. In any other case, you don’t must have a certain quantity of views to share hyperlinks to your merchandise in movies or your bio.
How do you receives a commission on TikTok?
When you meet the standards for TikTok funds it is best to see your cash in your Creator Fund Dashboard about three days after your movies acquired views. To get to your Creator Fund Dashboard, simply head to your profile, click on on “…” to open settings, go to “Creator instruments,” after which hit “TikTok Creator Fund.”
When you’ve acquired at the least $10, you’ll be able to take your earnings out 30 days after the month they have been earned in. You possibly can ship the cash to your most popular fee technique, which may very well be PayPal or Zelle.
