YouTube’s seeking to higher incorporate its text-based social engagement factor, with a new Neighborhood Posts feed for channels within the cell app.
As defined by YouTube:
“We’ve heard that YouTube customers are searching for extra methods to seek out Neighborhood posts from creators, so we’re experimenting with a “posts-only” feed on the Residence tab on cell gadgets. Should you’re within the experiment, you might even see a “View all” button on single Neighborhood posts on Residence, which you’ll faucet to view extra posts from channels you’ve engaged with prior to now or posts that we expect you could like.”
So it’s basically constructing a Twitter-like textual content replace feed into YouTube, with posts from channels that you simply observe, and channels you may like, built-in right into a devoted updates stream.
Which could possibly be an attention-grabbing engagement factor, and one other manner for channel managers to maintain their viewers knowledgeable of supplemental updates, except for simply their uploads.
YouTube’s been working to make Neighborhood Posts an even bigger a part of neighborhood engagement, by including polls, quizzes (accessible on Android, coming to iOS quickly), disappearing updates, and extra. YouTube additionally lowered the thresholds for qualification for Neighborhood Notes again in Could, with all channel managers now in a position to make use of the function.
The brand new devoted notes tab provides one other consideration, which might make it a extra precious technique of outreach and consciousness within the app.
YouTube says that it’s testing its new Neighborhood Notes cell feed with “a small group of customers” on each Android and iOS.