The most important hit of all time, Max Mara’s iconic Teddy Bear Coat is popping ten this 12 months. On this event, Harrods, a London division retailer, unveils a pop-up house to mark the tenth anniversary of one of many style’s most beloved icons.
Additional, this Gigantic International Style Journey will keep lively till November 14, 2023.
Since its introduction in 2013, Max Mara’s Teddy Bear Coat has been on everybody’s wishlist every time winter comes knocking. From its camel hair texture and a novel mix of glamour to its cocoon-cut cover-up, Max Mara has all the time created a novel fake fur delicately embellished on a silk base.
Due to this fact, this Italian model unveils a “Teddy Ten” pop-up in Harrods, to have fun folks’s love for a decade. This especially-curated place presents completely different interactive options for guests. Located on the bottom ground, this new house brings video games and photograph alternatives for Max Mara’s followers.
Alongside the supply of style objects, guests can entertain themselves by way of the “Teddy Bear experiential pathway.” There, ‘reminiscence video games’ and ‘Citadel photobooth’ await you to make it a outstanding tour. Additionally, folks can get 4 Teddy Ten photographs via e mail.
How’s the Pop-up Design for Max Mara’s Teddy Bear Coat Celebration?
As an “expression of playful glamour,” this Teddy Bear Coat comforts you in a comfortable and wintry ambiance. Therefore, to painting this essence, Max Mara integrates camel color furnishings and cloth at Harrods.
With its transformation into a fascinating fort, the brand new pop-up house simulates Teddy Bear’s kingdom. Right here, a 1.6m tall Teddy welcomes you with open arms, spreading and receiving love. For certain, as a customer, you’ll be overwhelmed to see this majestic Teddy fort, gigantic teddy, glowing ornaments, and the traditional Teddy Bear Icon Coat.
A Distinctive Vary of Merchandise
What else? With this a number of sequence of celebrations, Max Mara unveils a child’s assortment of its “Teddy Bear Icon Coat.” It’s the primary time this Italian model has launched the fluffiest assortment for 5-12-year-olds.
In one other providing of special-edition merchandise, clients can get rhinestone-adorned white and camel Teddy Bear Icon coats. Imagine it or not, you’ll be able to upscale your assortment with Max Mara’s fluffy TeddyTen equipment, together with mittens, earmuffs, and velvety hats with teddy bear ears. For this, you’ll be able to go to Harrods’ fourth ground.
Even coats in several colour variants, together with child pink, sage inexperienced, and lilac, are additionally out there in chosen shops. Additionally, there’s a material replace in pink and deep brown Teddy Bear coat, delivering newness and luxury for upcoming winters.
Furthermore, this unique Teddy Bear assortment additionally options irresistible mother-daughter outfits. Just lately, Max Mara has featured American mannequin ‘Arizona Muse’ and her daughter to advertise this new assortment.
Whereas giving a heat embrace with their cocoon-shaped look, these Teddy Bear coats have develop into an emblem of consolation and timeless style. Therefore, go to Max Mara’s retailer or its web site to get these iconic coats and equipment.
