In relation to gaming, sure publishers simply know the best way to create franchises that produce loyal fanbases past their platforms. Activision Blizzard has created quite a few video games that gamers can’t get sufficient of like Name of Obligation, World of Warcraft and Spyro. However the problem is all the time, how do you get folks enthusiastic about new releases and create advertising and marketing campaigns that get them speaking?
The corporate’s portfolio consists of iconic mental properties developed by groups at Activision, Blizzard Leisure, King and impartial studios corresponding to Infinity Ward, Raven Software program, Sledgehammer Video games, Toys for Bob and Treyarch.
Activision Blizzard Media is the gateway for manufacturers to the highest gaming platform within the Western world. Moreover, Activision Blizzard’s shopper merchandise group and esports groups prepared the ground in extending the attain of its franchises to followers of their on a regular basis lives.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Euni Lee, senior director of authentic content material, digital and influencer advertising and marketing at Activision Blizzard, and Daniela Rodriguez, director of world advertising and marketing for Blizzard Leisure. Lee and Rodriguez share their ardour for gaming and break down the advertising and marketing technique behind one of many firm’s newest releases.
Stream the brand new episode under, or hear and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
