It’s off to what was known as ‘Homosexual Paree’ with a vengeance in adam&eveDDB’s first marketing campaign for Eurostar, now incorporating Euro prepare operator Thalys.
Two ladies meet on the prepare and proceed to do the city in a mix of reside motion and animation.
Eurostar CEO Gwendoline Cazenave says: “Immediately, with our groups and for our clients, we’re writing a brand new web page within the historical past of high-speed rail journey in Europe. With Eurostar, our clients can have Europe at their fingertips. Our ambition is obvious: extra Europe for a singular and sustainable journey expertise.”
All nicely and good however there’s one more buyer loyalty scheme – Membership Eurostar – that, as traditional, means twin pricing by way of a bloody app. Can’t they only give this annoying wheeze a relaxation and cost pretty? It’s advertising and marketing’s most enduring contribution to buyer annoyance.
Good sufficient advert, A&E likes trains, the setting for one in all its valedictory Nationwide Lottery efforts final Christmas. A&E appears the higher for shedding some huge cumbersome accounts (John Lewis/Waitrose, Nationwide Lottery, Virgin Media which confounds everyone.)
MAA artistic scale: 7.
