Six Steps To Establish and Articulate Your Distinctive Product Superpowers | by Andrew Quan | Oct, 2023

Uncover the superpowers which have been inside you all alongside.

So you’ve been gaining expertise in your product administration profession, studying to grasp product supply and execution, taking up every problem as they arrive. Implausible!

However over time, your satisfaction begins to wane as you run out of development alternatives in your present position. So, you begin trying round for greener pastures — you apply for brand spanking new roles, solely to obtain rejection letters, one after one other.

So how does one stand out in a crowd of many thousand product professionals, every touting comparable expertise to you? To reply this requires you to reply essentially the most pertinent query of non-public branding:

“What Product superpowers do I possess? How do I articulate these to seek out alternatives that develop my profession?”

On this put up, I present a six-step method that won’t solely enable you determine your distinctive promoting proposition effortlessly, but in addition mean you can acquire a deeper understanding of the gaps you want to fill to succeed in your best area of interest.

Introducing: the CLEOC technique: Buyer, Lifestage, Experiences, Outcomes, and Competencies.

By the top of this train, you’ll be capable of create what I name the ‘Product Pledge’ — an elevator pitch you should utilize together with your skilled community to obviously talk to your supervisor, stakeholders, shoppers {and professional} community your distinctive promoting proposition (USP). This enables them to:

• shortly perceive how one can greatest assist them of their strategic challenges;
• discover you new alternatives that match your expertise and chosen area of interest;
• steadiness groups and tasks and distribute skillsets effectively;
• shortly realise to return to you to troubleshoot strategic issues you usually wouldn’t have been thought of for; and
• Many extra…!