Led by celebrities and influencers, social media customers are embracing nostalgia by sharing new yearbook-style pictures, however there’s no have to revisit faculty for them because of an app named EPIK – AI Picture Editor.
EPIK – AI Picture Editor, a synthetic intelligence-based picture enhancing software, has rapidly climbed to the highest of the charts on the App Retailer, gaining international recognition because of its AI Yearbook characteristic. Developed by the South Korea-based SNOW Company, EPIK produces 60 distinctive photographs of a person primarily based on eight to 12 selfies they supply.
To make the most of the app, customers add a sequence of their very own selfies, which EPIK then makes use of to create retro yearbook pictures with varied poses, kinds, and hairstyles. Whereas the app itself is free to obtain, accessing the generated pictures comes with a pricing plan from $0.99 to $38.99.
Celebrities and influencers of various environments from all corners of the globe have been sharing their AI-generated pictures on social media platforms, contributing to EPIK’s surge in recognition. It has now turn into the most recent AI development that breaks the social media.
Analytics Behind the Success
Particularly Instagram has been instrumental in EPIK’s radically growing recognition, as celebrities and influencers from numerous domains have actively shared and commented on their AI-generated yearbook footage. These influencers, boasting substantial follower counts, have considerably contributed to the app’s widespread enchantment which ultimately led to very large peaks in downloads and income.
As evident from the info, EPIK’s journey to the highest by way of each income and downloads commenced on September 18th. Following a short dip in income on September twenty seventh, they witnessed a drastic rise in each classes on October 2nd. Consequently, EPIK firmly established itself because the reigning champion, securing the highest place on the U.S. App Retailer.
On October 2nd, EPIK made a formidable leap of 47 locations, securing the third place amongst free apps. Simply three days later, on October fifth, it achieved a outstanding milestone by claiming the highest spot within the Picture & Video class, dethroning the reigning champion, the Lapse software, one other profitable participant in the identical area.
Apparently, earlier than they launched the AI Yearbook characteristic, downloads had been really on a decline. Nonetheless, EPIK has succeeded in making a pointy U-turn and altered the dynamics of the Picture & Video app class.
The Why and How of It – Leveraging In App Occasions
Searching the #epik tag on Instagram supplies perception into the app’s attain, as a large number of well-known profiles have embraced the development and posted their AI-created yearbook footage. Magnificence influencers, actors, fashions, content material creators, and even Twitch streamers have all enthusiastically adopted the EPIK craze, enchanting their followers with a nostalgic journey by way of time.
These all emphasize once more that app options are persevering with to play a significant position on the App Retailer. EPIK wished to discover a ‘gimmick’ that would make their app go viral and has discovered that inside their AI Yearbook characteristic. Nevertheless, the actual lesson right here is that they’ve efficiently introduced this gimmick of their App Retailer itemizing. They did it by leveraging in app occasions.
Within the line graph above, the blue dots signify the replace dates of EPIK – AI Picture Editor. By inspecting the peaks in EPIK’s rankings, it turns into evident that two specific app updates performed a pivotal position within the app’s outstanding success.
The climb started instantly after an replace on September seventeenth the place they launched their main replace as “NEW AI Yearbook launched!”. Considerably, EPIK gained worldwide recognition by beginning an in app occasion and asserting this main replace associated to the brand new AI Yearbook characteristic on September 18th.
After a major climb after the primary replace on September 18th, two updates on October 2nd and fifth led EPIK to efficiently preserve its first-place place within the extremely aggressive Picture & Video app class.
The Way forward for EPIK – AI Picture Editor
After attaining such nice success in a short while, everybody within the cell app business now has just one query on their thoughts: How lengthy will this success proceed? The reply to this query will probably be decided by the solutions to the opposite questions beneath.
- Will EPIK be capable to discover new ‘gimmicks’ and add new options to their functions that can make them go viral once more?
- Will they be capable to proceed its profitable app updates within the coming months?
- Will they be capable to announce the brand new options coming to the applying to a large viewers with the in app occasions they launch?
All the new options, updates, income and obtain numbers, class rankings, and in-app occasions talked about above had been collected utilizing the intelligence instruments of MobileAction, the last word person acquisition platform.
If you wish to create successful story like EPIK in your individual app by making an analogous evaluation, you will get details about our full-funnel options from our specialists by scheduling a demo.
