Walmart partnered with magnificence and style know-how firm Good Corp. to permit buyers to attempt on make-up and wonder merchandise in augmented actuality earlier than making a purchase order.
Out there by the Walmart cell app, this digital try-on know-how will permit individuals to “attempt on” greater than 1,400 merchandise from over 20 magnificence manufacturers, together with Almay, CoverGirl, Maybelline, Revlon, Rimmel and Neutrogena.
“As a vacation spot for magnificence, we’re dedicated to figuring out new and rising alternatives to encourage our prospects and create extra customized, seamless, buyer centric buying experiences,” mentioned Creighton Kiper, vp of magnificence at Walmart U.S.
This digital try-on expertise options Good Corp.’s Face AI know-how, which, in line with Good Corp., “is powered by superior AI deep studying know-how to create hyper-realistic AR-powered make-up filters for patrons to try-on digitally.”
“As magnificence prospects flip to retailers for customized recommendation and product suggestions, we’re thrilled to be collaborating with Walmart to construct an enhanced try-on expertise with cutting-edge AI and AR know-how,” mentioned Alice Chang, founder and CEO of Good Corp.
Good Corp. has beforehand labored with corporations like self-tanning model Bondi Sands and Parfums Christian Dior to deliver AR experiences to buyers.
