Friday, November 17, 2023
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German Doner Kebab strains up prime businesses because it takes on burger giants


German Doner Kebab is an fascinating addition to the UK excessive avenue’s quick meals battle; why German you assume as you discover its (exhausting to not) garish orange and black livery. Is it as a result of Germany has numerous Center East immigrants? The enterprise was based in Berlin though it’s now owned by a Glasgow firm within the UK.

Anyway it’s in search of an company and has lined up Atomic (which will get on some good lists today), Fortunate Generals and Unusual Artistic Studio. GDK appears to be competing with Burger King with whopper packages together with a moderately unlikely Krunch model together with a layer of Doritos. They usually’re cheaper.

One other one to please your GP.

GDK’s UK boss is Simon Wallis, previously at Domino’s which has one way or the other or different gained the pizza wars so he clearly is aware of the market.

Memo to the pitching businesses: ignore the German in GDK, simply don’t go there.

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