Google has stopped displaying indented ends in the Google search listings. Google has traditionally confirmed an indented search consequence below the principle consequence when it was from the identical area however over the previous few weeks, Google stopped indenting these outcomes.
What modified. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented outcomes” a number of weeks in the past.” Google stopped the meant outcomes as a result of “particularly with steady scroll, it wasn’t as useful as previously,” Sullivan wrote.
Google has been intending search outcomes on and off since 2009.
What it seems to be like. Here’s a screenshot of the previous indented outcomes from a few months in the past:
Now I see them listed out, with out being indented and never in a particular order:
What didn’t change. Google stated its “range system nonetheless works to typically present solely two outcomes from the identical website within the high outcomes.” So Google has not modified how usually Google Search could present the identical area for a single question on the identical search outcomes web page. Google simply received’t intent the consequence anymore.
Why we care. This alteration mustn’t impression what number of instances your content material is proven in Google Search, it simply will impression how that second itemizing seems in these search outcomes.
Will that impression your click-through fee in a constructive or damaging method is but to be decided.