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This text initially appeared on Enterprise Insider.
Meta is paying one prime creator as a lot as $5 million over two years for six hours of labor in a studio to make use of their likeness as an AI assistant, in keeping with The Info.
Mark Zuckerberg unveiled the AI assistants in the course of the firm’s Join occasion final month. Whereas the corporate has its personal AI chatbot just like ChatGPT, it additionally launched 28 new ones with completely different personalities that use celebrities’ photos.
For instance, Kendall Jenner’s likeness is used for Billie, who’s portrayed as a giant sister to offer customers recommendation. And Tom Brady performs Bru, a chatbot for debating sports activities.
Meta has additionally introduced onboard creators like MrBeast, the most-subscribed particular person on YouTube, and the TikTok star Charli D’Amelio.
The Info stories that Meta was initially keen to pay greater than $1 million to make use of the celebrities’ likenesses, however shelled out extra for giant names. The report does not say which individual was paid $5 million, however primarily refers to creators.
Proper now, the AI assistants are solely text-based however Meta’s announcement video featured clips of the celebrities talking as their AI counterparts.
In an interview with The Verge, Zuckerberg stated there is a “large want” for AI variations of celebrities. Though he stated that will be “extra of a subsequent yr factor” as a consequence of model security considerations, as a result of celebrities would need to make sure that their picture will not be used to make problematic statements.
Similtaneously its AI assistants, Meta additionally launched AI stickers. However that function has come beneath criticism as customers have managed to generate wild photos like a toddler soldier and a lewd picture of Justin Trudeau.
Meta didn’t instantly reply to Insider’s request for remark.
