Within the dynamic world of e-commerce, the patron is king, and their wants and preferences are continually evolving. India has an estimated 116 million Gen Z inhabitants and concentrating on them with an e-commerce app is a practical enterprise technique. That’s precisely what Meolaa is doing.
Meolaa’s purpose-driven modern e-commerce platform is designed to satisfy the wants and preferences of the approaching era. The platform proffers a variety of sustainable, high-quality merchandise from a wide range of confirmed manufacturers.
Meolaa e-commerce app is seeking to outline the way forward for procuring by curating merchandise that echo with the values and sentiments of next-gen buyers, particularly Millennials, Gen Z, and Gen Y. These are they, who usually tend to put money into sustainable, high-quality merchandise which are planet-friendly too.
$2 million In Seed Funding
Meolaa with its pioneering e-commerce app goals to focus on the younger at coronary heart and be a game-changer. It was in March 2022 that the corporate raised $165K in its pre-seed funding spherical. The Bengaluru-based startup closed the pre-seed spherical led by Nikhil Vora (Founder and CEO, Sixth Sense Ventures), Sachin Bhartiya (Founder, Lighthouse Funds), Dale Vaz (CTO of Swiggy), and StrongHer Ventures, to call just a few.
Within the seed funding spherical, Meolaa raked in $2 million, led by Turbostart. The corporate intends to make use of these funds to arrange their employees for the following section of development.
It’s credible to notice that, with the funding of startups nonetheless hovering in a languid section when most enterprise capitalists are bidding their time, elevating adequate funds highlights ample investor curiosity on this early stage startup.
The Founder: Meolaa E-Commerce App
This digitally native, surroundings pleasant, sustainable merchandise e-commerce platform is based by the younger and zestful Ishita Sawant. 23-year-old Ishita Sawant accomplished her Bachelor of Science in Worldwide Enterprise (Advertising) from Northeastern College, Boston and went on to ascertain Meolaa within the early days of 2022.
Ishita is thrilled concerning the seed funding and states, “Meolaa’s seed funding is a stepping stone in our journey in direction of a future the place all selections are sustainable options. Our purpose is to allow clients to buy with confidence, realizing something you purchase from us is sweet for you, your loved ones, and the planet.
We plan to deploy these funds in direction of constructing our workforce for our subsequent stage of development, establishing Meolaa because the trusted platform for sustainable shopper merchandise, and enabling 1000’s of completely satisfied clients to construct a more healthy life.”
Inception
Gen Z customers worth personalised merchandise and are sometimes drawn to manufacturers that share their credo. Nonetheless, there’s a dearth of such a devoted platform for these new-age buyers. It’s this realisation that birthed Meolaa, with an intent to create a distinct segment within the e-commerce panorama.
Meolaa, affords a one-stop-solution to tide over the hole between sustainability and life-style. The startup claims to companion with 1,500 manufacturers having 1,25,000 merchandise throughout six classes, and a delicate consumer base of over 3 lakhs. Their environmental-friendly items not solely targets Gen Z clients, however everyone seems to be who carbon-sensitive.
At current, the startup has a database of over 4,000 direct-to-customer (D2C) manufacturers, of which it has onboarded round 250 manufacturers spanning segments: relaxed matches, athleisure, loungewear, face yoga, massages, and so on.
Appscrip-Powered E-Commerce Platform
Appscrip developed from years of expertise designing mobility options and being a tech resolution supplier for startups. We recognized a standard denominator to help finish platform homeowners save money and time and permit them to concentrate on their core product. Appscrip’s PWA powers the Meolaa App.
Appscrip’s Progressive Net Utility (PWA) performs a pivotal function in boosting consumer engagement and conversion charges, showcasing our ardour for modern tech options that drive enterprise success.
Constructed by Appscrip, Meolaa, the eco-friendly startup goals to face out within the crowed e-commerce market as an environmentally aware platform that’s making a sustainable assortment for the up to date era.
Distinctive Promoting Proposition
Meolaa’s distinctive promoting proposition (USP) is its concentrate on the Gen Z. The app affords a variety of stylish and inexpensive merchandise which are related to Gen Z buyers. Meolaa additionally has a powerful concentrate on social commerce, permitting customers to attach with their family and friends members to find and buy merchandise.
Listed here are a number of the key options of the Meolaa e-commerce app:
- Fashionable and inexpensive merchandise:Â Meolaa affords a variety of stylish and inexpensive merchandise which are related to Gen Z buyers.
- Social commerce:Â Meolaa has a powerful concentrate on social commerce, permitting customers to attach with their family and friends members to find and buy merchandise.
- Identical-day supply:Â Meolaa affords same-day supply on a variety of merchandise.
- Simple returns:Â Meolaa affords simple returns on all merchandise.
- Vary of cost choices:Â Meolaa affords a variety of cost choices, together with money on supply, bank card, and debit card.
- Intensive buyer assist:Â Meolaa has a devoted buyer assist workforce that’s obtainable 24/7 to assist customers with any of their issues.
After an Engineering diploma and a Diploma in Administration I devoted 16+ years working within the automotive trade. My innate ability and excessive passionate in writing, inspired me to undertake it up as my occupation. I’ve been writing for greater than 10+ years within the software program trade. The 400+ blogs I revealed are informative, exhaustive and attention-grabbing to an expert and causal reader.
