Say what you want about Extinction Insurrection – and lots of do, particularly after they’re caught on entrance of it in an M25 visitors jam – you need to admit it’s a reasonably environment friendly protest organisation, one with a helpful sense of theatre.
Havas in London discovered itself centre stage this week as ER protesters about its choice to tackle the Shell account (to the aid of earlier company WPP one suspects) invaded its much-vaunted ‘village’ in King’s Cross full with camera-ready physique baggage.
ER’s Katie Burrell says: “With out the ability and creativity of businesses like Havas (good that somebody nonetheless charges them anyway), Shell and the opposite fossil gas firms driving the accelerating local weather disaster with their provides of oil, fuel and coal could be revealed for what they are surely – criminals who’re destroying our future.
“Shell spends extra on promoting than on renewable vitality like wind and photo voltaic. However now Havas will assist them produce communications and media campaigns to persuade the world that they’re a part of the answer to the local weather emergency, not one of many primary causes.
“We’ve heard from individuals inside Havas that lots of them are actually sad about doing Shell’s soiled enterprise.
“They know firms like Shell are driving the local weather disaster and have been funding local weather denialism for years. We encourage the individuals of Havas to make use of their voice and be a part of our new marketing campaign to Insurgent For Reality.
“Think about how highly effective it could be if their discontent received Shell off the Havas books – we consider the energy of dissatisfaction inside Havas might obtain this.”
Phew… Havas, surprisingly maybe for knowledgeable communicator, has, up to now, been perplexed. Unusual because it should have seen this, or one thing prefer it, coming.
Are the employees actually revolting? Havas is a self-professed B-Corp firm so it’s much more embarrassing.
Will Havas resign Shell? That can definitely check their communication expertise.
