Carved Jack-O-Lanterns. (Picture by: GHI/Training Photos/Common Photos Group by way of Getty Photos)
Bow down, devoted trick-or-treaters, for a brand new Halloween icon has arisen; his head is likely to be a carved pumpkin, however he’s not a Jack-o-Lantern — his title is Lewis, and he fears nothing however the autumn wind.
Who (Or What) Is Lewis?
“Lewis” is a Halloween ornament offered by Goal that unexpectedly went viral on TikTok, inspiring a meme.
Whereas Residence Depot’s now-infamous large skeleton went viral for being such a surreal sight, standing tall in suburbia, Lewis seems like some other flimsy greenback retailer ornament (though, at $180, he’s actually not low-cost).
It’s Lewis’ distinctive voice, one-liners and rejection of the “Jack-o-Lantern” label that made him go viral. In response to KnowYourMeme, TikTok creator @imshannonduh found Lewis in a retailer and posted the primary widely-viewed clip of him, sparking a pattern.
The unnamed performer who voiced Lewis actually nailed it; TikTok fell in love with Lewis’ campy crypt keeper cackle and corny puns, and shortly, a fandom was spawned.
“My title is Lewis” is the most well-liked of the pumpkin’s catchphrases, however he additionally says, “I worry nothing, night time or day, besides a robust breeze to make me sway” and “I’m so comfortable you possibly can CARVE out a while to return out tonight.”
On TikTok, the hashtag #mynameislewis at present sits at greater than 38 million views. The hooded pumpkin’s reputation impressed many content material creators to make pilgrimages to Goal within the hope of paying their respects in particular person, and the occasional doorstep sighting has been dutifully documented for TikTok, although some worry that he is likely to be stolen if left outdoors alone.
The primary wave of Lewis content material was largely footage of TikTokers repeatedly urgent his “attempt me” button (pity the long-suffering workers at Goal), however others had a extra artistic strategy. Some have assembled their very own Lewis costumes, constructed their very own Lewis decorations, or drawn detailed fan artwork and animated Lewis delivering his strains.
The Lewis mythos continues to evolve, as followers have taken his sassy persona and given the pumpkin some character growth, speculating on his (presumably tragic) backstory, even heralding him as an LGBTQ icon.
The Halloween ornament is already offered out; who might have predicted that the web would take such a liking to Lewis?
Amusingly, product critiques for Lewis are flooded with 5-star testimonials, as comfortable prospects attest that Lewis “slays,” writing slogans like “Dwell Giggle Love Lewis.”
For these questioning, Goal lists Lewis as a “ghoul,” which solves the thriller of his true identification, and maybe, explains his reluctance to establish as a Jack-o-Lantern.
