Common Mills, makers of Cheerios and Häagen-Dazs, has appointed IPG’s UM to deal with its world technique, planning, shopping for, analytics, efficiency and commerce efforts throughout 36 markets.
The $800m Common Mills enterprise (or virtually all of it) was beforehand held by WPP’s Mindshare. But it surely’s not all dangerous new for WPP: Wavemaker received the £25m Eurostar account after a pitch in opposition to Havas, UM and Publicis. Eurostar was already a Wavemaker consumer, however the pitch was for the expanded enterprise following the acquisition of European excessive velocity rail service Thalys.
A Common Mills assertion stated: “UM brings differential capabilities throughout the vital pillars of transformation to incorporate omnichannel technique and planning, specialised expertise, superior knowledge technique and tech stack and deal with measurable outcomes.”
There have been loads of massive media critiques this yr and it appears that evidently with each appointment, the consumer’s message is about their new company’s superior transformation and innovation capabilities.
But nobody group is rising because the indeniable victor – all of them appear to be successful in addition to shedding. Omnicom just lately received BMW within the North and Latin America (from IPG) in addition to Uber (from WPP). Publicis Groupe received Kimberley-Clark within the US (from WPP), whereas WPP received Nestlé’s European enterprise in September.
