On the lookout for inspiration to your Black Friday social media posts? As one of many largest purchasing days of the yr, it’s no shock manufacturers are pulling out all of the stops to seize buyer consideration.
From inventive graphics and catchy captions to partaking movies and influencer collaborations, use these concepts and examples to make your Black Friday social media posts stand out.
Bonus: Take a look at the weirdest holidays to rejoice on social media.
50 Black Friday social media posts
Able to kick off the vacation purchasing season? These Black Friday social media put up concepts will enable you to drive gross sales and create buzz round your model.
10 Black Friday Instagram posts
Instagram is the go-to platform for visible content material, making it excellent for sharing eye-catching Black Friday promotions. Listed below are a few of our favorites.
1. Nicole Miller’s vacation trend shoot
Nicole Miller’s Black Friday put up showcased their darkish and glittery winter choices with behind-the-scenes footage from their vacation trend shoot.
2. Swoveralls performs with time
Nothing grabs consideration like a mind-bending trick. Swoveralls nailed it of their Black Friday put up, utilizing stop-motion to showcase their overalls seamlessly transitioning from sofa to work very quickly.
Black Friday social media concepts don’t need to be sophisticated. On this Instagram Reel, jewellery model Larson & Jennings makes use of a easy textual content overlay and a fast video of a model rep rejoicing on the information of the continued sale.
4. Walden Watches nails the static put up
Whereas video content material is all the trend, don’t underestimate the facility of a well-designed static put up. Walden Watches created a clear and aesthetically pleasing put up that showcases their Black Friday watch sale.
5. Kulakinis faucets into UGC
No finances for a Black Friday photoshoot? No worries. Your prospects are possible already posting about your merchandise on social media. Kulakinis used this user-generated content material (UGC) in a carousel put up.
6. We Are Knitters leverages shoppable posts
Make it straightforward to your prospects to buy your Black Friday offers with shoppable posts. We Are Knitters features a “Store” tag on their Instagram put up, permitting customers to simply buy its luxurious yarn with out leaving the app.
7. Natasha Denona offers an motion shot
Make-up model Natasha Denona exhibits customers learn how to apply and mix its eyeshadows on this Instagram Reel. By showcasing the product in motion, potential prospects can see how the make-up appears and performs, making them extra prone to make a purchase order.
8. B&H Picture retains us guessing
Use suspense to maintain customers engaged, like this B&H Picture Reel exhibiting a buyer fast-walking to its Black Friday sale.
9. Professional Direct Soccer will get clear about pricing
Prospects need to know they’re getting a great deal on Black Friday. So, put your worth entrance and middle like this Professional Direct Soccer Reel.
10. When doubtful, demo it out
Erin Condren Design offers Black Friday consumers a full walkthrough of the varied customizations and designs out there in her planners.
10 Black Friday Pinterest posts
Pinterest is a well-liked platform for consumers to find new merchandise and plan their purchases. Use these Black Friday Pinterest put up concepts to encourage your subsequent marketing campaign.
1. IKEA faucets into model humor
IKEA has nice model recognition. So, when it says it’s “Lack” Friday, not Black Friday, customers will get the joke.
2. Natalya Dudinska goes for graphic
Make your Black Friday social media posts stand out with daring, graphic design like this instance from Natalya Dudinska.
3. Apple offers a delicate nudge
The Apple Watch is likely one of the model’s hottest merchandise. On this Pinterest put up, Apple offers a delicate reminder that its watch makes for the right vacation present.
4. & Different Tales does black & white proper
Typically simplicity is vital, as demonstrated by this elegant black and white Pin from & Different Tales.
5. Frankies Bikinis makes use of easy animations
Hold it easy this vacation season with animated textual content overlay atop your finest merchandise
6. Google lets the merchandise communicate for themselves
While you’re an enormous model like Google, generally you don’t must say a lot. This Pin lets the product photographs do the speaking.
7. Patagonia makes you suppose
Patagonia leans into shock worth on this Black Friday social media put up, with a headline that reads, “Don’t Purchase This Jacket.”
8. Mason Clothes builds hype
Don’t need to present your hand simply but? Hold your Black Friday offers a thriller like Mason Clothes did on this Pinterest Pin.
9. Erborian makes video look straightforward
You don’t want a movie crew to make a great short-form video. Erborian’s Black Friday Pinterest put up exhibits that even a fast clip of static photographs will be eye-catching and efficient.
10. Ecolaf makes an announcement
Black Friday is thought for its detrimental environmental impression. Ecolaf makes use of this to its benefit in a daring and attention-grabbing Pinterest put up.
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10 Black Friday TikToks
TikTok has taken the social media world by storm, and it’s an ideal platform for showcasing your Black Friday offers in a enjoyable and inventive means. Listed below are some concepts to get you began.
1. Finest Purchase makes the client the star
@bestbuycanada Nothing brightens the vacations like discovering the right present. Uncover one of the best offers of the yr this Black Friday at Finest Purchase. #blackfriday #latestandgreatesttech #techtok
Finest Purchase’s quirky Black Friday TikTok options buyer’s faces once they discover the right merchandise. Are you able to see your self on this retailer?
2. Glossier tells a buyer story
@glossier Glossier Black Friday sale… IYKYK. As much as 30% off by way of Monday. Take pleasure in besties! T&Cs apply. #glossier #glossierbrooklyn #blackfridaydeals
Are you severe sufficient about your Glossier haul to make an Excel spreadsheet? This buyer is.
3. VS Pink takes viewers on a POV purchasing spree
@
This POV-style TikTok from Victoria’s Secret Pink takes viewers Black Friday purchasing within the retailer. It’s an immersive expertise that makes viewers really feel like they’re there in particular person.
4. Lululemon places offers within the highlight
@lululemon Put together the cart. Get a transfer on our greatest Black Friday scores earlier than they’re gone. #lululemonwhatsnew #blackfriday2022 #lululemonblackfriday #wemadetoomuch#greenscreen
Typically you simply need to know what and the way a lot. This Lululemon TikTok tells viewers precisely what they will save on.
5. Walmart focuses on offers, offers, offers
@walmart Store NOW! 🚨 New #BlackFridayDeals are 🔥LIVE.🔥 Don’t miss these SAVINGS! 🤩 Faucet the 🔗 in our bio. #DealsForDays ♬ authentic sound – Walmart
Whereas TikTok is thought for its human-led content material, this video from Walmart is all concerning the offers. It’s a fast and straightforward approach to showcase their Black Friday choices.
6. Amazon will get… bizarre?
@amazon Whether or not you’re purchasing on Black Friday or Cyber Monday, one of the best offers are at Amazon.
It’s not completely clear what’s occurring on this TikTok from Amazon, however the catchy tune and quirky visuals make it onerous to look away.
7. Extra from Amazon, this time with a contact of affect
@charlidamelio grwm that includes my fav merchandise from @Amazon black friday deal web page! #founditonamazon #advert
For this advert, Amazon partnered with TikTok sensation Chari D’amellio to showcase their Black Friday offers in a enjoyable and relatable means. It’s an ideal instance of influencer advertising and marketing achieved proper.
8. Reserving.com offers an expertise
@
Touring isn’t simply concerning the vacation spot, it’s additionally concerning the journey. Reserving.com makes use of this philosophy of their Black Friday TikTok, that includes a enjoyable and quirky journey by way of totally different journey places.
9. Fenty takes the purchasing on-line
@fentybeauty @sarah_novio received y’all GEWD for the 25% off sitewide #CYBERWEEK sale! ❤️🔥 What’s in your cop checklist?! #fentybeauty #blackfriday #tiktokholidays
Lately, gross sales don’t finish on Friday. Hold your e-commerce retailer going with Cyber Week offers, like Fenty Magnificence did on this TikTok.
10. Vessi makes an announcement
@vessi yepp you heard us proper. EVERYTHING is on sale🙌 #vessi #vessiblackfriday #vessisale #waterproofshoes #nomorewetsocks #blackfridaydeals #fyp
Vessi proves the power of its waterproof footwear by protecting them in muck! Proving as soon as and for all that these footwear must be on the high of your Black Friday purchasing checklist.
10 Black Friday Twitter posts (X posts)
Twitter (now generally known as X) is a good platform for brief and snappy Black Friday promotions. Listed below are some distinctive concepts to make your tweets stand out above the remaining.
1. Amazon runs the media circuit
Amazon October Prime Day 2023: Store 75+ finest offers earlier than Black Friday https://t.co/Z7B4HjR3wc pic.twitter.com/LgmEHT4o2l
— New York Submit (@nypost) October 10, 2023
Amazon teamed up with the New York Submit to start selling its 2023 Black Friday offers early.
2. Telfar performs it cool
BLACK FRIDAY RESTOCK 🖤 12PM EST TODAY — BLACK UGG x TELFAR BAG in all 3 sizes https://t.co/EpbOnsgxIz pic.twitter.com/cwD2WaDvNk
— TELFAR (@TELFARGLOBAL) November 26, 2021
Easy, modern, and to the purpose. Telfar doesn’t beat across the bush with regards to promoting its Black Friday offers.
3. Sculpted by Aimee says pores and skin is in
Did somebody say Glowing Pores and skin? 🤩
Store the Favourites with an enormous 25% off till midnight Saturday twenty seventh! 💖#sculptedbyaimee #blackfriday pic.twitter.com/85qMPQx3Cu
— Sculpted by Aimee (@sculptedbyaimee) November 25, 2021
Sculpted by Aimee places its pores and skin merchandise on show with this Black Friday tweet. The gorgeous visuals and emphasis on reductions are positive to seize consideration.
4. Rococo Sweets makes us drool
We have determined to launch a few of our #BlackFriday offers somewhat early to take some strain off our groups and our supply companions. https://t.co/NK8kQ1Nnme pic.twitter.com/1eiBoMiAvQ
— Rococo Sweets (@rococochocs) November 17, 2021
Who can resist a great chocolate deal? Rococo candies takes benefit of that weak spot with mouth-watering photographs and limited-time affords.
5. Mented Cosmetics reminds us to vacation present store
Want to search out the right Secret Santa present? We have you lined with our Vacation Reward Information 🎁.
Store: https://t.co/Vl3yR5pkVD
____
Black Friday Sale🖤
30% OFF SITEWIDE
PLUS 3 FREE GIFTS whenever you spend $75+
Ends 11/28 at 11:59 PM ET.
____#mentedcosmetics pic.twitter.com/pFRDCwaxod— Mented Cosmetics (@MentedCosmetics) November 27, 2021
Lots of people are on the lookout for items throughout Black Friday, not only for themselves. Mented Cosmetics makes use of this tweet to remind followers that their merchandise make nice vacation presents.
6. Hyperice counts us down
IT’S ALMOST TIME ‼️
The Hyperice Black Friday sale begins November 19 globally with a few of our BEST. DEALS. EVER.
The sale begins November 19 at 12:01 am EST and lives by way of November 29. pic.twitter.com/Cbxh38jXMT
— Hyperice (@Hyperice) November 18, 2021
Countdowns create a way of urgency and FOMO (worry of lacking out). Hyperice makes use of this tactic to advertise their Black Friday offers, giving followers one thing to look ahead to.
7. MAC hypnotizes with gorgeous visuals
M·A·C Black Friday-exclusive shock 🖤! Rating magical buys with 30% off sitewide and 40% off all face merchandise and foundations*. *Gives legitimate to prospects within the US and Canada for a restricted time solely. Exclusions apply. In-store and on-line. #BlackFridayhttps://t.co/lEjDbLyQgC pic.twitter.com/1XdcYKCoVB
— maccosmetics (@MACcosmetics) November 26, 2021
Who doesn’t love being mesmerized? MAC makes use of gorgeous visuals and daring call-to-actions to attract consideration to its Black Friday sale.
8. Glossier hardly ever does a sale
Our solely sale of the yr!! 25% off every thing begins NOW 🏃 on https://t.co/lJPHYSrKkl by way of Monday ✨ Plus! Save as much as 35% whenever you store units ✨https://t.co/P3d9Zx9XwM pic.twitter.com/tG7dN570HC
— Glossier (@glossier) November 27, 2020
Glossier creates a way of urgency and exclusivity with this tweet, reminding followers that their Black Friday sale is a uncommon event.
9. Ice Watch makes use of easy video
❗️ BLACK FRIDAY ❗️ GET READY ❗️
From 26 to 29 November 2021 inclusive, get pleasure from low cost on a big selection of watches for this restricted interval.😁🔥#blackfriday #icewatch #changeyoucan pic.twitter.com/MNjwjqogFK— Ice-Watch UK (@IceWatchUK) November 15, 2021
Movies work on Twitter, too! Simply hold them easy and attention-grabbing like Ice Watch did on this Black Friday tweet.
10. McDonald’s will get fun
Black Friday **** Want copy and hyperlink****
— McDonald’s Company (@McDonaldsCorp) November 24, 2017
Mcdonald’s retains it gentle and playful Black Friday tweet, implying their social media supervisor wasn’t fairly up and at ’em this morning.
9 Black Friday Fb posts
Want extra Black Friday social media concepts? Listed below are a couple of inventive Fb posts that can excite your viewers for the most important purchasing day of the yr.
1. Dodge says miss the mall, hit the street
Dodge needs you to skip the crowded malls and as a substitute, hit the street in one among their autos this Black Friday.
2. Thirty-One Presents walks us by way of its finest merchandise
Thirty-One Presents not solely showcases their merchandise on this reel, but in addition affords a sneak peek of their Black Friday offers.
3. Solely Curls’ prospects present you the way it’s achieved
Styling curly hair is usually a wrestle, however Solely Curls’ prospects present us their earlier than and afters utilizing the model’s merchandise. Plus, it’s a shameless Black Friday plug.
4. MeUndies six days of financial savings
MeUndies takes benefit of the week main as much as Black Friday by providing a unique deal every day.
5. Dyson follows up
Dyson doesn’t let prospects neglect about it after Black Friday ends. This post-sale video educates current consumers on learn how to use its merchandise the appropriate means.
6. KFC does Black Friday too
Even quick meals chains like KFC get in on the Black Friday enjoyable with inventive offers and promotions.
7. Paris Jewelers lets it shine
Paris Jewelers is aware of Black Friday is the right time to showcase their glowing jewellery.
8. Samsung says begin early
Samsung reminds prospects to start out purchasing early to make the most of their Black Friday offers.
9. Skims teases its Black Friday sale
Skims teases their Black Friday sale with a easy, eye-catching advert that includes their signature intimates.
Black Friday social media put up FAQ
On Black Friday, it is best to put up about your promotions and offers, in addition to create a way of urgency for purchasers to make the most of them. You can even showcase your finest merchandise or sneak peeks at upcoming offers.
To advertise a Black Friday sale on social media, you need to use countdowns, gorgeous visuals, unique offers, easy movies, or humor to attract consideration and create pleasure. You can even use hashtags and collaborate with influencers to achieve a bigger viewers.
It’s necessary to repeatedly put up about your sale and remind prospects of the limited-time provide. Moreover, providing early entry or sneak peeks can generate buzz and anticipation.
What do you say in a Black Friday put up?
In a Black Friday put up, it is best to point out your offers and promotions, create a way of urgency by mentioning restricted portions or time frames, and use eye-catching visuals to attract consideration.
You can even showcase your high merchandise or collaborate with influencers for added credibility. It’s necessary to maintain the language concise and clear to keep away from confusion concerning the sale particulars.
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