Can “It All Begins Right here” do for embattled San Francisco what Milton Glazer’s well-known marketing campaign (beneath) – certainly probably the most precious professional bono advert in historical past – did for New York again in 1976?
Glaser scribbled his with a purple crayon on a chunk of scrap paper behind an iconic New York yellow cab. Suspect a bit extra planning went into this new San Francisco effort from residence company GS&P, timed to coincide with a November Asia-Pacific leaders summit within the more and more scruffy metropolis by the bay.
Inequality is the curse of SF, huge wealth in Silicon Valley and surrounding monetary community, not a lot for anybody else. Eerily much like New York again then. However there’s an irony right here, in fact. The $4m marketing campaign is supported by and options exactly these firms among the many world’s world elite ‘haves,” the place the problem actually is the ‘have-nots.’
Take a couple of liberties within the lengthy record of invented in California (TV, actually?) however contains just about every part together with a fleeting picture of the earthquake that destroyed a lot of the metropolis in 1906. And Steve McQueen in Bullitt at all times performs properly. Peter Coyote’s V/O does that American gravitas factor to the nth diploma.
Inequality, together with local weather change, is the urgent difficulty de nos jours. This doesn’t sort out that but it surely’s an OK train in cheerleading.
Ought to we be pleased about Fb, Google, Uber et al? That’s one other debate.
MAA artistic scale: 6.
