How do you create higher methods for gathering and defending consumer information on-line?
What steps are you taking as a enterprise proprietor and model to make sure the protection of the individuals you do enterprise with or those who come throughout your pages?
Becoming a member of me for this dialog about information is Lanie Lamarre.
Lanie Lamarre is the host of the OMGrowth podcast the place she helps solopreneurs higher know and perceive their numbers, with out having to turn into an analyst to do it.
We speak about:
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[4:35] Why we should all the time begin with transparency
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[6:40] The consequence of getting a Fb Pixel arrange
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[10:20] Utilizing remarketing instruments in a compliant and authorized approach
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[13:50] The ecosystem once you’re not utilizing different peoples’ information
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[21:10] Key metrics to trace
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[23:20] UTM parameters and codes
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[26:10] Utilizing information and intuitively deciding the way to use it in what you are promoting
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[32:05] Fruitful methods to collect zero occasion information
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[34:00] Suggestions for creating higher transparency round how peoples’ information is collected and used
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[42:10] The one concept Lanie would implant into each entrepreneur
Assets talked about in episode:
Join with Lanie right here:
Join with Kaye right here:
