Thursday, November 9, 2023
HomeAdvertisingHarlem Globetrotters' Keith Dawkins on Resilience and Rebranding

Harlem Globetrotters’ Keith Dawkins on Resilience and Rebranding


Keith Dawkins’ journey from a small New Jersey city to the helm of the Harlem Globetrotters and Herschend Leisure Studios is a narrative of transformation and imaginative and prescient. His forward-thinking strategy to advertising and marketing and management is reinvigorating this iconic model, propelling it into the twenty first century.

In a brand new episode of Advertising Vanguard, Dawkins talks about how he’s persevering with to encourage change and innovation with the enduring basketball crew.

Pay attention in to listen to extra about how as President, Keith is constant to push the model into new markets whereas resonating with broader audiences.

Stream the brand new episode under and subscribe on Apple Podcasts or discover it on Spotify.

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