On this newest episode of The B2B Advertising and marketing Podcast, Head of Content material David Rowlands sat down with International ABX Director of Henkel Ryan Almond to debate the evolution of ABM and if there’s a elementary distinction between ABM and ABX.Additionally they delve into the whole lot from how AI is seeping into ABM from a content material and analytics perspective to the place gross sales goes with its relationship to advertising. Plus, Ryan shares the important thing attributes to the perfect ABMer.
If you wish to hear extra concerning the ABM journey at Henkel, examine Ryan’s session on the B2B Advertising and marketing International ABM Convention and ebook your tickets right here: b2bmarketing.swoogo.com/abmglobalconference
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