Like others in our trade, we’re devoted to fostering innovation and exploring new approaches to work and way of life. We’ve got questioned conventional practices associated to workplace work and journey, emphasizing prioritizing the well being and well-being of our colleagues and communities.
Our dedication to bettering environmental, social, and governance (ESG) considerations is mirrored in our actions. Like at all times, we give attention to three core areas: our Folks, Companions, and Planet. That is the place our ardour lies, and it’s why it’s the middle of all we do.
Folks
At GfK, we attempt to domesticate an atmosphere of belief and respect the place variations are celebrated, distinctive views are heard, and our Folks be happy to be their greatest, genuine selves. As a worldwide firm in rapidly altering instances, we consider this isn’t simply our accountability, it’s sensible enterprise.
The latest version of the Survey, performed in Might 2022, coated not solely the usual worker satisfaction questions but additionally gauged our Folks’s needs round versatile work preparations. With a participation price of 75%, the Survey outcomes confirmed an increase in total worker satisfaction over the earlier Survey, with a 5-point enhance in Worker Internet Promoter Rating (eNPS)— a measure of staff’ willingness to advocate GfK as a spot to work.
Companions
Efficient, long-term partnerships assist open up recent alternatives and new strains of artistic considering for all events concerned. They ship worth not solely to us however to our purchasers, suppliers, and trade companions. That is why we make investments our experience, ardour, and time to create sturdy partnerships all through the GfK ecosystem.
Sustainability considerably impacts gross sales in lots of industries, together with tech and sturdy items. All through 2022, our firm continued to adapt to include related information factors round sustainability into our present merchandise. We additionally continued to construct out our portfolio of merchandise devoted totally to insights on sustainability. This helps our purchasers bridge the hole to grow to be extra environmentally sustainable manufacturers whose merchandise meet shoppers’ full vary of expectations.
Planet
As a worldwide participant, we acknowledge our firm’s influence on the Planet and the alternatives open to us to guard the environment. For us, business success and environmentally accountable conduct are linked. To be holistically profitable, we should have sustainability round each department of our actions.
Embracing a hybrid work mannequin has allowed us to empower our Folks to search out their very own optimum work-life stability whereas concurrently lowering our influence on the Planet. In 2022, we noticed a discount in worker commuting emissions of roughly 74% in comparison with our 2019 base yr.
That is solely a snapshot of our achievements over the previous yr. For a complete overview of all our commitments associated to Folks, Companions, and Planet, together with the strides we have taken towards conducting these targets, we invite you to learn our most up-to-date Sustainability Report.
We consider that we will solely contribute to bettering our world by establishing formidable benchmarks. We totally acknowledge the importance of the challenges we have taken upon ourselves and are decided to confront them head-on, studying and evolving by way of expertise. Each step of the way in which, we invite suggestions and perception to make sure we keep on the trail of progress.
To study extra about how we prioritize sustainable development, please learn our newest sustainability report.
