With iOS 15, the cell app world has been launched to customized product pages. Since then, we’ve been devoted to maximizing their potential, leveraging each single facet to remodel them into your final recreation changer. As we speak, we’ll discover numerous potential use instances and study how apps from totally different classes leveraged the facility of customized product pages. However earlier than we dive in, let’s begin at the start and briefly focus on what customized product pages entail.
What Are Customized Product Pages?
At the start, customized product pages are designed as particular product pages the place you craft extra variations of your current product web page. Every of those variations highlights a specific characteristic or particular content material. These pages serve to showcase totally different points or content material inside your app, catering to distinct audiences. They will also be utilized to show content material that aligns with seasons,cultural developments or viewers concerns. Every customized product web page can characteristic distinct screenshots, promotional textual content, and app previews, differing from these in your default product web page. It’s also essential to spotlight that they’re wanted for working As we speak tab adverts on the App Retailer.
Listed below are the important thing benefits of Customized Product Pages:
- Expanded Viewers Attain: You’re allowed as much as 35 customized product pages per app on the App Retailer concurrently. This implies you may goal 35 distinct audiences concurrently, every with totally different focusing on objectives. Alternatively, you may experiment with quite a few customized product pages concurrently to determine the best one to your aims.
- Focused Key phrase Integration: Customized product pages allow you to assign distinct key phrases to every web page, linking them to particular consumer teams or options with focused messaging. This strategy enhances conversions with contextual relevance. For instance, contemplate a Well being & Health app with numerous meal plans. Whereas some customers attain the unique prıduct web page some others might attain a “keto food regimen” particular customized product web page. This segmentation can considerably enhance conversion and obtain charges.
- Enhanced Advertising Flexibility: Every customized product web page comes with its personal URL. This lets you make the most of distinctive URLs for numerous advertising and marketing efforts, akin to social media adverts or promotional communications. (Besides as a search outcomes advert that you simply created with Apple Search Advertisements)
- Efficiency Evaluation: A beneficial facet is the flexibility to check the efficiency of your customized product pages in opposition to your default product web page. This evaluation helps you establish whether or not customers who obtain your app from a customized product web page exhibit longer engagement or make increased in-app purchases.
- Drive Relevancy: Apple Search Advertisements presents a number of avenues for using customized product pages. You possibly can craft search outcomes advert variations based mostly in your customized pages, tailoring messaging and visuals for numerous audiences, characteristic launches, or seasonal promotions. Alternatively, you may direct customers to a particular customized product web page after they faucet in your advert throughout the As we speak tab. This streamlined expertise not solely boosts conversion charges but additionally ensures potential prospects attain probably the most related web page, growing the probability of a profitable interplay along with your app or product.
- Multi Placement Technique: Using a number of app placements in Apple Search Advertisements enhances app visibility and scalability. It broadens your attain, capturing a various consumer base and enhancing cost-efficiency. This strategic strategy typically leads to decreased CPAs and elevated model recognition, impacting numerous advert networks. Customized product pages improve advert relevance, and mixing search outcome adverts with the As we speak tab boosts model visibility. The As we speak tab is the default within the App Retailer, offering excessive visibility. Working As we speak tab adverts will increase familiarity and positively influences downloads. Including product web page adverts provides additional advantages, permitting you to seem on opponents’ product pages, enhancing consumer notion and driving downloads.
How and Why Apps from Totally different Classes Leverage Customized Product Pages
Right here, you’ll discover numerous examples showcasing the use instances of customized product pages from totally different apps of assorted classes. All of them have distinctive causes to leverage customized product pages. We noticed apps and their customized product pages methods and gathered some round to current a set use instances for you. We’ve recognized them utilizing our CPP Intelligence instrument on MobileAction. We’ve compiled a few of the greatest practices and numerous utilization examples to give you insights on find out how to successfully make the most of customized product pages and optimize them for the very best outcomes.
Bumble
Particular viewers focusing on
On this instance, Bumble, a relationship app, aimed to particularly goal its lesbian customers. Initially, Bumble’s product web page didn’t provide something distinctive for this consumer group. Nonetheless, Bumble utilized customized product pages to focus on lesbian customers exactly. A better examination of the key phrases employed makes this intention much more evident, with phrases akin to “lesbian relationship,” “homosexual,” and “Jack’s,” a relationship app made particularly for LGBTQ+.
Supply: MobileAction’s dashboard – CPP Intelligence
New Characteristic
This time, Bumble as soon as once more used customized product pages to introduce a brand new characteristic. Somewhat than altering their current product pages, they merely generated a brand new one, directing all customers looking for “bantr” to this devoted web page. This strategy ensures that potential customers searching for “bantr” will routinely land on this web page, eliminating the necessity to seek for it throughout the broader Bumble choices.
Supply: MobileAction’s dashboard – CPP Intelligence
Competitor viewers focusing on
As soon as once more, Bumble makes use of customized product pages, and this time, their focus is evidently on focusing on Tinder. This turns into fairly evident once we study the key phrases current, together with variations of “tinder.” One other notable element is the colour scheme. Whereas Bumble sometimes makes use of yellow in its different customized product pages, this time, they’ve adopted purple which we normally affiliate with Tinder.
Supply: MobileAction’s dashboard – CPP Intelligence
Flo
Aspect Characteristic Promotion
This time, let’s take a better take a look at Flo. Initially often called a interval tracker app, Flo additionally incorporates a being pregnant monitoring characteristic. Sometimes, when customers seek for “interval monitoring,” they received’t come throughout this being pregnant monitoring performance on the product pages. To boost its visibility, customized product pages show to be probably the most environment friendly resolution. When customers seek for key phrases associated to being pregnant monitoring, they are going to be directed to this particular web page as a substitute of the unique Flo product web page, which solely focuses on interval monitoring options.
Supply: MobileAction’s dashboard – CPP Intelligence
Expedia
Characteristic specialization
Let’s take a better take a look at Expedia’s customized product pages technique. Expedia, a journey app, boasts a various array of options, together with resort reserving, automobile leases, and flight ticket bookings. A typical seek for “Expedia” would yield a product web page encompassing all these options concurrently. To boost specificity and keep away from this broad show, Expedia has ingeniously crafted distinct product pages, every tailor-made to a particular characteristic with its corresponding set of key phrases. Consequently, your search outcomes for “flight tickets” and “resort reserving” will lead you to distinct product pages. This strategy empowers Expedia to current detailed details about every characteristic to customers who’re actively looking for these particular phrases.
Supply: MobileAction’s dashboard – CPP Intelligence
Particular Viewers Focusing on
Right here we have now one other wonderful instance of customized product pages. As we’re conscious, there’s a considerable Spanish-speaking inhabitants in the USA. Expedia has taken word of this and developed a completely Spanish product web page with corresponding Spanish key phrases to cater to Spanish audio system. This manner they’ll additionally convert Spanish-speaking audiences too.
Supply: MobileAction’s dashboard – CPP Intelligence
Lifesum
Aspect Characteristic Promotion
Lifesum is a Well being & Health app that gives calorie and behavior monitoring and provides you food regimen and meal plan concepts. However most likely, Keto is among the hottest food regimen varieties so Lifesum created a customized product web page simply to draw those who particularly seek for Keto. Whereas we take a look at the product web page beneath, it appears to be like like an entire Keto devoted app which most likely has the next conversion fee for those who search the phrase “keto”.
Supply: MobileAction’s dashboard – CPP Intelligence
Gopuff
Characteristic Specialization
Gopuff showcases some compelling use instances as nicely. They’ve established distinct customized product pages for alcohol-related orders and grocery-related orders. A look at their key phrases reveals a definite separation between the 2. Whenever you seek for “beer,” you’ll encounter a completely totally different product web page in contrast to looking for “groceries.” This strategy allows Gopuff to successfully cater to each audiences and drive conversions.
Supply: MobileAction’s dashboard – CPP Intelligence
Meditopia
Aspect Characteristic Promotion
Following a technique just like Gopuff, Meditopia has additionally carried out a devoted product web page for its sleeping characteristic. On condition that Meditopia is primarily a meditation app, this strategy serves as an efficient means to spotlight their extra providing of sleep-related help alongside their meditation-focused content material. Wanting on the colours and background pictures, darkish purple, moon, clouds, and stars make us consider the evening at sleep, which can be one other tip that we are able to get from these examples.
Supply: MobileAction’s dashboard – CPP Intelligence
Amazon
Competitor viewers focusing on
Turning our consideration to Amazon, we encounter a definite instance of competitor focusing on. Amazon, a complete procuring app not solely tailor-made to children, has crafted customized product pages particularly aimed on the kids’s section. An examination of their key phrases reveals a transparent focusing on of Carter’s customers, which, as soon as once more, is a retailer specializing in kids’s merchandise.
Supply: MobileAction’s dashboard – CPP Intelligence
Gold Fish Slots
Specialization in Class
Right here we have now an app from the Video games class, particularly a on line casino app. To deal with this specific area of interest, Gold Fish Slots has employed a customized product web page since there isn’t a chosen “on line casino” class. This transfer permits them to exactly outline their recreation. Additionally vertical designs, as a substitute of horizontal designs, are very a lot most well-liked in comparison with different classes.
Supply: MobileAction’s dashboard – CPP Intelligence
Key Takeaways
Potential Use Instances of Customized Product Pages:
- Characteristic Highlighting: Showcase particular options or content material inside your app that cater to distinct consumer teams.
- Focused Campaigns: Craft tailor-made pages for various advertising and marketing campaigns or promotions to optimize consumer engagement.
- Seasonal Choices: Create pages that align with seasonal developments, holidays, or cultural occasions to maximise relevance.
- Market Segmentation: Develop Customized Product Pages focusing on totally different viewers segments, languages, or areas.
- Competitor Focusing on: Direct customers looking for competitor apps to devoted pages highlighting your app’s benefits.
Key Advantages of Customized Product Pages:
- Exact Focusing on: Attain particular audiences with content material tailor-made to their wants and preferences.
- Enhanced Conversion Charges: Enhance the probability of conversions by offering related data upfront.
- Optimized Consumer Expertise: Supply a customized expertise that resonates with customers and addresses their pursuits.
- Expanded Visibility: Enhance app visibility for area of interest searches, making certain your app seems prominently.
- Improved Analytics: Acquire insights into which customized product pages carry out greatest and resonate with sure consumer teams.
- Versatile Advertising: Create distinctive URLs for various advertising and marketing efforts, permitting for higher monitoring and customization.
- As we speak Tab Enablement: Customized product pages are wanted if you wish to run As we speak tab adverts on the App Retailer. Working adverts on the As we speak tab will increase your model’s visibility and familiarity amongst customers, which may positively affect their determination to obtain your app after they see it within the search outcomes.
- Customized product pages for advert variations, together with As we speak tab and product web page adverts, enhance advert relevance, model visibility, and consumer choices to obtain whereas offering deeper insights into your app’s choices
Customized product pages are a robust instrument for cell app advertisers to drive conversions and income. By showcasing a particular services or products, customized product pages will help advertisers stand out and personalize their message to their target market.
Bear in mind, a transparent and compelling message, paired with a visually pleasing design, and a transparent call-to-action are key components of a profitable customized product web page. Preserve these in thoughts as you’re employed to optimize your personal customized product pages and drive outcomes to your cell app promoting campaigns.
We’ve explored a few of the use instances and techniques of customized product pages. By utilizing the customized product pages Intelligence instrument by way of MobileAction, you may implement these methods to your app.
As an advertiser, you may enhance the efficiency of your customized product pages and improve conversions and income. All you should do is to attempt Customized Product Pages Intelligence as we speak. It’s also possible to schedule a demo with our specialists allow them to information you all through the method and uncover all of your potential.
