Know who you/the shopper is speaking to:
Caveat: That is 1000% not as highly effective as conducting analysis immediately together with your target market by way of a shopper discovery session, person focus group, or a “jobs to be completed” formal analysis session. Ideally, you affirm what you get from AI with human conversations together with your target market.
However if you happen to’re misplaced as to who you’re speaking to, it is a higher start line than not desirous about your target market. I’ve enhanced my primary immediate right here with ideas from Andy Crestodina to make it a chained set of prompts:
Immediate 1:
Construct me a persona of a [job title] who works for a [company type] firm. Listing the roles, targets, challenges, ache factors, and resolution standards for choosing a [your company type] firm.
Immediate 2:
What retains that persona up at night time?
Immediate 3:
What phrases does that persona use to explain his/her [service] challenges and options?
Immediate 4:
When you have been [describe your persona], what on-line sources would [persona] learn that will help you be more practical at your job?
Topical analysis — What matters must you cowl? What are your topical gaps?
Immediate 1:
Listed below are the titles of our revealed weblog posts associated to X content material. What content material is lacking?
Immediate 2:
Primarily based on the episodes on this feed, [feed URL], what matters associated to “” haven’t been lined? The target market is X, and the content material is concentrated on X or serving to X persona with x.
Know the primary matters and subtopics that should be lined in your copy
Immediate 1:
Create a desk with the semantically associated subtopics of X subject organized by the phases of the searcher’s studying in regards to the subject. The output ought to have one column for the training stage and one other with the key phrases utilized in a search.
Immediate 2:
I noticed this one shared by Aleyda Solis’s SMX Superior presentation and have tailored it to my workflow.
Step 1:
Export a uncooked record of key phrases and their search volumes from Moz Professional’s Key phrase Analysis software. Add this record to ChatGPT and ask the AI software to cluster the key phrases into semantically related teams (whereas sustaining the related search volumes). Export this to a .csv file.
Step 2:
Create a hub and spoke mannequin from an inventory of those key phrases, consolidating these which are too comparable and could be focused by the identical content material to keep away from duplicates.
Take their search intent into consideration to group them.
These will likely be used within the X part on our web site.
The hub and spoke mannequin needs to be in English and record every key phrase’s search intent.
The target market is [x], and this could entice and interact [name of the target audience here] for a [type of business/service].
Listing them in a desk together with their specified common search quantity in further columns listed beneath.
Moreover, counsel titles and meta descriptions following website positioning finest practices for creating content material to focus on them: [list keywords here].
Know your distinctive model worth and tips on how to floor it in content material
Immediate:
This must be executed with an AI chat with entry to the web (ChatGPT4 or Bing Chat) or ChatGPT with the BrowserOps plugin:
Primarily based on these rivals [list competitors names & URLs], how is [your brand + URL] totally different?
