To show folks about its drinks, winemaker Persistent Cellars labored with design agency Rock Paper Actuality on an augmented actuality expertise that includes Persistent’s skeleton character, Purple Paradise, who has been was an AI sommelier.
Rock Paper Actuality labored with Niantic’s eighth Wall AR platform and AI character engine Inworld to create the expertise. Individuals can view Purple Paradise in a digital atmosphere, in addition to in AR, and ask questions on Persistent’s product line, recipes and extra.
Whereas the AR characteristic solely permits folks to talk to the mascot, the digital atmosphere additionally has an area for typing questions and viewing a transcript of the dialog.
The AR expertise is being promoted at Persistent’s tasting room in Paso Robles, California, via social media and elsewhere.
“Wine will be perceived as intimidating, particularly by those that are new to the class, so we see this as a precious alternative to interrupt down obstacles for shoppers by permitting them to ask inquiries to an knowledgeable with out worry of judgment,” mentioned Patrick Cramb, vp of name advertising and marketing at WX Manufacturers, the father or mother firm of Persistent Cellars.
“This AI sommelier expertise is completely consistent with Persistent’s mission to ship unpretentious, scrumptious wines to a various vary of shoppers. We proceed to be impressed with the improvements at Rock Paper Actuality that have interaction our viewers with the newest applied sciences in immersive and AI. We imagine that is transformational expertise for the way forward for wine.”
Rock Paper Actuality beforehand labored with Persistent Cellars in 2022 so as to add AR-enabled labels to the winemaker’s merchandise, permitting shoppers to scan a QR code to entry a cube recreation starring Purple Paradise.
“Collaborating on this pioneering mission with eighth Wall, Inworld and Persistent Cellars represents a synergy not simply of expertise, however of visionary storytelling throughout the business sector. This can be a transformational shift in branding, bringing Persistent Cellars’ Purple Paradise to life and morphing him from a static character into a fascinating, AI-enhanced sommelier,” mentioned Omead Sinai, head of technique at Rock Paper Actuality.
“This enterprise showcases the transformative energy of AR and generative AI in crafting customized, dynamic interactions with shoppers, setting a brand new benchmark in immersive experiences. At RPR, we purpose to remain on the forefront of storytelling and leverage the newest expertise and partnerships to take action, redefining what’s achievable in immersive advertising and marketing.”
