A new survey performed by The Convention Board in partnership with Ragan Communications reveals new insights into how communicators and entrepreneurs are persevering with to push the bounds of AI and discovering new methods to include it into workflows.
Sixty-eight % of communicators use AI not less than sometimes – although solely 18% use it both typically or on a regular basis. These numbers have creeped up solely barely for the reason that survey was final performed in June.
The survey additionally discovered that generative AI is at the moment most helpful in the beginning of a challenge. The commonest use of AI is drafting content material (69% of entrepreneurs and 65% of communicators report this use), adopted by doing legwork and galvanizing legwork (42% of entrepreneurs and 57% of communicators).
As compared, 38% of entrepreneurs and 49% of communicators use generative AI to edit – historically the final stage of a challenge.
“On this method, entrepreneurs and communicators have gotten editors of machine-generated content material to enhance inventive output and guarantee accuracy and relevance. AI, notably generative AI, frees up creatives’ time and thoughts area for higher-value work and may encourage concepts,” the report says.
This similar sample performs out in a query about how AI aids productiveness. Seventy-two % of communicators stated AI helps them get began on new tasks. As compared, solely 56% of entrepreneurs answered the identical method.
But communicators see themselves as an vital stopgap towards potential misuse and abuse as AI. For each entrepreneurs and communicators, 63% agree that having human overview of generative AI outputs is important to cut back potential reputational danger.
The complete survey report delves into extra element, together with variations in opinion on AI use between junior and senior employees, advertising and marketing and communications professionals, and extra.
Get the total report right here.
Allison Carter is editor in chief of PR Day by day. Observe her on Twitter or LinkedIn.
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