Sophie Buonassisi is the Vice President of Advertising and marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund model – and the interior neighborhood. She’s enthusiastic about empowering go-to-market leaders and founders with entry to perception by way of GTMnow’s channels, like this podcast, the publication, and extra. Earlier than becoming a member of the GTMfund workforce, she constructed and scaled GTM at a predictive conversion optimization firm. She enjoys advising SaaS corporations as they construct out and optimize their advertising and total GTM methods.
What you’ll be taught
- The right way to be proactive along with your references
- The necessity for velocity all through your interview course of
- Showcasing ability and character successfully
Highlights
(3:45) Who’s Sophie and the way she ended up at GTMfund
(6:31) How Sophie stood out throughout an software means of 400+ individuals
(11:15) The right way to be proactive about discovering a brand new position if you haven’t recognized what that position is strictly
(17:21) Realizing the right way to navigate the interview course of systematically
(22:41) The right way to leverage your neighborhood to endorse you
(26:49) The right way to successfully nail a take dwelling project
(32:30) The significance of understanding your future employer deeply
(35:35) The right way to hit the bottom operating earlier than your begin date
(40:05) Prime suggestions for touchdown web page conversion optimization
Hyperlinks and Assets
Sophie’s Linkedin: https://www.linkedin.com/in/sophiebuonassisi/
Our Sponsor
Immediately’s episode is sponsored by Demandbase, Demandbase helps B2B corporations hit their income targets utilizing fewer assets. How? By utilizing the ability of AI to establish and interact the accounts and shopping for teams most definitely to buy. They mix your gross sales and advertising knowledge with our validated B2B knowledge and AI to create Account Intelligence that informs each step of your purchaser’s journey. They ship correct firm, contact, technographic, engagement, and intent knowledge proper the place you’re employed each day – CRM, collaboration instruments, browsers, and extra. Begin recognizing alternatives earlier and orchestrate smarter gross sales and advertising motions with Demandbase. See this dwell in motion: https://www.demandbase.com/product-tour/sales-intelligence/
The GTM Podcast
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