There are two themes on this 12 months’s Christmas advertisements – ‘feelgood’ and discover a approach of displaying a number of merchandise. We’re not simply right here to entertain are we?
Aldi’s Kevin the Carrot often tops client polls and this 12 months the indefatigable vegetable is teaming with ‘Willy Conker,’ however in a veg (versus chocolate) manufacturing unit. By McCann UK, together with a tie-up with charity Neighbourly.
Aldi UK advertising and marketing director Jemma Townsend says: “Christmas is made magical by coming collectively and sharing the enjoyment of celebration even in robust instances – identical to Kevin needs to along with his Christmas want.
“It wouldn’t be the festive season with out Kevin the Carrot on our TV screens; we all know our consumers will love seeing him stepping into the Christmas spirit as we welcome him again for his eighth 12 months with us.”
It’s a intelligent system for displaying a number of Aldi stuff, neatly produced.
Job performed (once more.)
MAA inventive scale: 7.5.
