Right here’s at present’s AdExchanger.com information round-up… Need it by electronic mail? Enroll right here.
Location, Location, Location
The FTC’s client privateness case towards Kochava is again on the docket.
Final yr, the buyer watchdog accused the cellular app analytics platform of promoting customers’ geolocation knowledge in an open market. Nonetheless, the presiding choose threw out the FTC’s case, claiming it failed to stipulate harms to customers.
The FTC refiled its case underneath non permanent seal. On Friday, Kochava misplaced its bid to maintain the most recent model underneath wraps.
The unsealed doc reveals new particulars on the FTC’s case towards the corporate, based on Law360.
The FTC says Kochava ties customers’ cellular advert IDs (MAIDs) to delicate private data, together with identify, dwelling deal with, electronic mail deal with and bodily places they’ve visited. It accuses Kochava of promoting this data to any consumer that completes a easy type.
Kochava has allegedly permitted these knowledge requests with none follow-up as to how the consumer plans to make use of that knowledge. An information request for a single consumer can web Kochava $25,000.
Privateness advocates concern such knowledge could possibly be used to focus on susceptible teams, akin to customers who’ve crossed state strains to go to abortion clinics. The FTC is searching for an injunction barring Kochava from tying customers’ MAIDs to their location knowledge, which might have main implications for geolocation knowledge distributors.
Cease Digging
GroupM is in a little bit of a gap, significantly highlighted following the latest departure of North America CEO Kirk McDonald, and there are not any fast indicators of its troubles abating, Digiday studies.
The media shopping for unit of company holdco WPP has had a bumpy journey this yr, dropping $155 million globally in consumer accounts. In North America, which is on significantly shaky floor, high-profile purchasers like Uber, Walgreens, L’Oréal and Common Mills have decamped for rival companies.
That’s to not say GroupM hasn’t had any wins. Its Wavemaker division gained greater than $1.2 billion in new enterprise within the first half of 2023, and GroupM netted PayPal as a worldwide consumer.
Nonetheless, there’s no assure GroupM will bounce again.
The strain is on to repair efficiency issues as tech firms proceed to dial again advert spend and the company’s knowledge and tech technique nonetheless hasn’t fairly discovered its footing. To not point out GroupM’s bribery scandal in China.
Whoever replaces Kirk McDonald could have their work minimize out for them.
Bravo’s Bravado
After BravoCon final weekend, NBCUniversal introduced new shoppable adverts for Walmart gadgets on Monday utilizing the shoppable advert platform NBCU unveiled at its NewFronts occasion this yr.
Some upcoming episodes of Bravo’s “Beneath Deck” on Peacock will enable viewers to click on by product catalogs on-screen or scan a QR code to buy gadgets on cellular.
NBCU’s new shoppable suite consists of CTV advert codecs from BrightLine and AI tech from KERV Interactive to establish objects on-screen. NBCU’s integration with Walmart provides the programmer entry to retail knowledge so it may possibly spotlight merchandise which can be really out there in-store or on-line. Checkout occurs by Walmart, too.
However digital entrepreneurs additionally need to add CTV to their retargeting campaigns, which is why Peacock customers who opted in to knowledge sharing will then see customized adverts on Walmart.com for the merchandise they only noticed on “Beneath Deck.”
Advertisers will drive extra gross sales from their CTV advert budgets when viewers can store for what they see on TV instantly (versus relying solely on a non-TV machine), based on William White, chief advertising officer of Walmart’s US enterprise.
However Wait, There’s Extra!
Epic Video games brings its antitrust case towards Google to trial this week. [The Washington Post]
1000’s of individuals are uninstalling advert blockers following YouTube’s world crackdown. [Engadget]
In the meantime, YouTube is testing a ‘play one thing’ button to play seemingly random video content material for individuals who don’t know what to look at. [The Verge]
And talking of YouTube testing, it’s additionally wading deeper into gen AI waters with a conversational device and feedback summarizer. [TechCrunch]
The place the heck is X CEO Linda Yaccarino? [Wired]
Yaccarino’s boss, Elon Musk, has a brand new pet undertaking: Grok, an AI chatbot that’s like ChatGPT, however snarky for some cause. [The Guardian]
Huge Tech-backed chatbots have a false hallucination charge of between 3% and 27%. [NYT]
You’re Employed!
Disney poaches PepsiCo exec Hugh Johnson as its new CFO. [NextTV]
Bumble appoints Lidiane Jones to CEO. [The Wall Street Journal]
