It has been 101 years because the first audio commercial hit the airwaves. And ever since—because the audio house innovated from terrestrial to digital to satellite tv for pc—entrepreneurs have been alongside for the trip, attempting to achieve listeners the place they’re.
For the final 20 years, progress in audio has come by podcasts. At any given time, there are greater than 3 million energetic podcasts in manufacturing. In keeping with Statista, world listens will prime 450 million this 12 months. And the place there are listeners, there are advertisers. Audio continues to offer among the most dynamic alternatives for entrepreneurs.
On this particular concern, we take a look at how advertisers are reaching new listeners as Adweek honors the perfect in audio for 2023.