Microsoft patent on web site and website content material reliability scores for Bing Search rating

Microsoft has launched a patent named Internet Content material Reliability Classification that talks about tips on how to develop a reliability rating for a web site or content material on a web site. The patent looks like it may be utilized by the Bing Search crew for higher rating of internet sites and internet content material, however that doesn’t imply it’s at the moment getting used within the Bing Search outcomes right now.

The patent was printed on November 2, 2023 after being filed on July 5, 2023 – you may learn it over right here.

Highlights. Listed here are some fascinating highlights from this patent utility.

• The reliability rating can be utilized to dam content material, rank content material, present a content material warning, and choose a supply to reply a query, together with different makes use of.
• Visitors information can point out whether or not a supply is fashionable, however fashionable is just not the identical factor as dependable.
• Pure language processing can be utilized to find out whether or not on-line content material is grammatical, however grammatical can be not the identical factor as dependable.
• The current know-how identifies dependable content material by leveraging professional scoring for a small quantity of internet content material by iteratively extending these scores to different content material based mostly on how internet content material is linked.
• Consumer interactions can also be leveraged for figuring out a reliability rating as nicely
• The excessive reliability rating is generated by first figuring out excessive reliability on-line content material inside an online graph.
• These initially scored websites could also be described as seed websites.
• Rankings for the seed websites could also be taken from authoritative lists of recognized dependable content material suppliers
• An output of the know-how is a excessive reliability rating and a low reliability rating for an online content material.
• Completely different purposes can devour this rating to carry out or information totally different capabilities, together with search, filtering, content material warning technology, and the like.

The summary. Right here is the summary of the patent:

Know-how described herein assigns a reliability rating to internet content material, corresponding to a website online or portion of a web site. In a single facet, an output of the know-how is a excessive reliability rating and a low reliability rating for an online content material. The excessive reliability rating represents conformance to excessive reliability websites, whereas the low reliability rating represents conformance to low reliability websites. The excessive reliability rating could also be generated by first figuring out excessive reliability on-line content material inside a compressed internet graph. In a primary iteration, the excessive reliability rating of the seeds is used to attain on-line content material that’s linked to the seed websites. At a excessive stage, the extra hyperlinks that originate from excessive reliability sources, the upper the reliability rating for the linked content material. The low reliability rating is analogous, however makes use of outgoing hyperlinks to low reliability websites as a substitute of incoming hyperlinks from excessive reliability websites.

Why we care. Many SEOs take pleasure in studying patent paperwork from the Google and Bing Search groups. Whereas we all know that simply because a patent has been filed, it doesn’t imply a search engine is utilizing the know-how as described within the patent within the reside search outcomes. Both manner, it may be instructional and helpful to know how these search scientists who work at Google and Bing take into consideration these rating and scoring challenges.

Hat tip to Glenn Gabe for recognizing this patent.