Some folks make it look straightforward. Take Jose, a suave man who’s unfazed by bumps within the street. A stain on the shirt finally ends up trying like a cool tiger print. A mistaken flip leads him to a taking place social gathering.
Jose isn’t an actual particular person, however he does symbolize a brand new world platform from Jameson Irish Whiskey: Should Be a Jameson.
Within the first work from its just lately appointed world company Ogilvy, Pernod Ricard’s whiskey model hopes the phrase “Should Be a Jameson” will catch on. The tagline embodies each the whiskey’s smoothness and individuals who don’t take themselves too significantly.
Irish actor Cillian Murphy, recognized for his starring position within the TV present Peaky Blinders, narrates the advert, which follows Jose by a sequence of small mishaps. Jose is the form of one that can flip a spilled drink right into a style assertion or a bumpy boat journey right into a journey to recollect.
He lands on the social gathering, orders a Jameson whisky and catches the attention of a good looking lady from throughout the garden. The conclusion? He “have to be a Jameson.”
The advert will launch throughout TV, audio, social, out-of-home and streaming channels within the U.S. earlier than rolling out globally. Oscar-nominated writer-director Bryan Buckley directed the movie.
The second spot within the marketing campaign, airing in early 2024, will promote the model’s newest product launch of Jameson Orange and introduce viewers to a different character named Julia. Like Jose, Julia embraces journey and the sudden twists of life–she additionally “have to be a Jameson.”
“Jameson is a severe whiskey that doesn’t take itself too significantly, and this new marketing campaign is our light-hearted tackle connecting folks by their shared outlook on life,” Johan Radojewski, vp of selling at Jameson Irish Whiskey, stated in an announcement. “Have you ever ever sat at a bar, noticed a stranger, and questioned when you’d be pals in one other life? Subsequent time, go say howdy. In spite of everything, they might be a Jameson, too.”
