Finish your 12 months on a excessive with Dotdigital’s newest launch. Save much more time with model new generative WinstonAI™ options, enhance your cross-channel attain with the launch of MMS for North American audiences, and improve your buyer expertise with superior personalization for SMS. Let’s get into it.
Develop into your personal editor with WinstonAI™
WinstonAI has been successful with our clients since its launch. It’s constructed into the Dotdigital platform to streamline the day-to-day duties that include cross-channel advertising and marketing and to lend a serving to hand to busy entrepreneurs.
Our newest launch builds on the prevailing options of WinstonAI to present you the entire instruments you’ll want to edit your copy – all from inside the marketing campaign builder.
New WinstonAI writing help
What’s it?
WinstonAI now has new generative AI functionality and may rewrite messages in a distinct tone, shorten or increase textual content, rephrase, and embody emojis in textual content.
Why it’s essential
Getting the tone and message proper in your viewers is essential for marketing campaign efficiency. WinstonAI is right here to save lots of you time and assist you on this.
WinstonAI can change the tone of your message to pleasant, skilled, witty, heartfelt, empathetic, academic, humorous, informal, pressing, or optimistic. If you’d like one thing to be rephrased you may ask WinstonAI to reword, enhance readability, simplify, or summarize. You too can ask WinstonAI to increase or shorten your copy and so as to add related emojis.
What else is new?
New iconography has been added all through the Dotdigital platform to indicate you the place WinstonAI powers insights and actions. Wherever you see the flicker icon, WinstonAI is accessible.
Add extra touchpoints with MMS for North America
What’s MMS?
MMS lets manufacturers ship visible messages to their clients through the identical channel SMS makes use of. It boosts engagement and permits you to convey extra colour to what have been beforehand easy SMS messages.
Why it’s essential
Launching MMS capabilities for america and Canada provides any model with clients on this area a brand new option to interact these clients, stand out from the gang, and generate ROI. SMS is already tremendous profitable at participating clients on this area, MMS takes this to the subsequent stage.
The way it works
Dotdigital clients can now ship multimedia content material reminiscent of photos and gifs to their clients within the US and Canada through the use of MMS. If you wish to ship MMS messages, communicate to your Buyer Success Supervisor who will be capable of assist you in getting arrange. As soon as MMS has been activated in your account, you’ll see the SMS part in your lefthand navigation now reads SMS/MMS.
Interact with precision due to superior personalization for SMS
What’s superior personalization for SMS?
Superior personalization for SMS provides you all the advantages of Liquid, a versatile and dynamic markup language, to create extremely personalised and focused SMS content material. Now together with entry to Perception knowledge, this replace expands the prevailing SMS personalization with contact knowledge fields, reminiscent of buyer names, to personalization with extra intricate knowledge, reminiscent of order and reserving particulars.
Why it’s essential
Nice buyer experiences stem from personalization. Superior personalization for SMS provides you the flexibility to ship uniquely tailor-made experiences to your clients, main to raised engagement, stronger model loyalty, and improved conversion charges.
One instance is deserted cart restoration; now you can embody a singular buying cart hyperlink in your SMS marketing campaign, directing web shoppers straight again to their deserted cart. This each removes boundaries to conversion and improves the general buyer expertise.
The way it works
The brand new superior personalization editor makes it potential to incorporate perception knowledge utilizing liquid markup. It permits for the creation of detailed SMS content material to create highly effective messages which can be extremely personalised to the recipient.
Different key updates
A seamless login expertise for Recent Relevance
Dotdigital acquired Recent Relevance in September. Now, our joint clients can seamlessly swap between the Dotdigital and Recent Relevance platforms with out having to log in every time.
Dotdigital varieties WordPress plug-in
An up to date WordPress plug-in provides Dotdigital clients extra choices to combine with their Content material Administration System (CMS). Dotdigital customers can now combine a Dotdigital type on any WordPress web page. WooCommerce retailers can use this to implement fantastically designed knowledge seize varieties and popovers on their shops.
Improved UX login
Now you can select to disable the 90-day password rotation necessities in your account to present you higher management over password rotation practices. This may be switched on or off right down to youngster account stage.
Enhanced UTM hyperlink monitoring
Monitor hyperlinks from particular campaigns extra simply with improved UTM hyperlink monitoring functionality constructed into the marketing campaign builder. This offers you extra precision and adaptability in your reporting – one thing particularly helpful for particular seasonal campaigns.
Product block search
We’ve made some modifications to the product suggestion rule side-panel so it’s simpler so that you can discover the class or particular product kind to show in your content material.
Now, merchandise might be filtered by a wide range of methods to make them simpler to search out.
Not solely are you able to filter by product attributes, however you may as well search and choose from your personal classes, which have been synchronized out of your retailer. This lets you embody or exclude explicit merchandise with ease and precision.
Dotdigital app homepage updates
We’ve made amends to the Dotdigital homepage to offer a greater expertise. Now you can preview, check, and ship emails and SMS campaigns rapidly and simply instantly from the Dotdigital homepage.
“New in retailer” product suggestions
Our newest ‘new in retailer’ product suggestion choice helps your clients see what’s new in your retailer immediately. Excellent for busy sale durations when inventory ranges throughout older merchandise could also be low.
