‘Tis the season to be merry and brilliant, however past the glittering lights and mulled wine, the calls for of the vacation interval can typically really feel like onerous work.
That’s why this yr, McDonald’s desires individuals to realize it’s there for them, whether or not they wish to escape the lackluster workplace Christmas occasion or depart the nativity present a little bit early.
The fast-food chain’s feel-good U.Okay. vacation advert by Leo Burnett U.Okay. showcases the facility and irresistible lure of a Massive Mac, inviting the nation to ask mates, household and colleagues in the event that they “Fancy a McDonald’s” this season.
Constructing on the model’s “Increase Your Arches” marketing campaign, launched in January 2023, McDonald’s festive spot opens at a boring office gathering the place a girl in a snowman costume is reluctantly singing a karaoke duet along with her colleague. Saved by a ping, she receives a message from her pal: a burger and fries emoji adopted by a query mark.
As Eighties banger “Leap” by Van Halen comes into play, the lady’s pal raises his eyebrows at her, extending an invitation to McDonald’s that wants no phrases. Collectively, they go off, with the remainder of the occasion in tow.
The gang stroll throughout city as different teams of individuals with the identical concept increase their eyebrows and depart their festive gatherings to affix in, together with Santa. The procession grows by a bunch of commuters whose trains get cancelled and a cohort of fogeys determined to flee their youngsters’ nativity play.
The gang strides in the direction of their native McDonald’s department, and the golden arches glow comes into view. The movie ends with smiling McDonald’s employees greeting everyone earlier than “Fancy a McDonald’s?” seems on display.
The advert is directed by Killing Eve’s Shannon Murphy and can run throughout TV, social and PR channels. Alongside this, the model will run 30 days of gives through its app, permitting clients to win meals and merch, together with particular version Crocs adorned with McDonald’s iconography.
The artistic is a departure from McDonald’s longstanding “Reindeer Prepared” Christmas work, which sought to construct an emotional reference to audiences.
