There are over 100,000 TikTok influencers in the US throughout a variety of totally different niches. Which means it doesn’t matter what your online business is selling, there’s possible a slew of influencers accessible to work with and get your model title on the market.
And why would you need to work with TikTok influencers? Influencer advertising is a robust advertising technique that helps you improve model consciousness, construct belief in your viewers and generate extra gross sales.
All through this text, we’re going to debate how the TikTok platform will be included into your influencer advertising technique. Let’s dig in.
Desk of contents:
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What’s TikTok influencer advertising?
TikTok influencer advertising is the act of working with influencers to advertise your merchandise and/or providers on TikTok. Working with TikTok influencers might help you construct your model and attain a good wider viewers.
With TikTok influencer advertising, your influencer companions are those creating and sharing the content material. This differs extensively from conventional TikTok advertising methods as these revolve round your model and social media staff creating and sharing its personal content material in your model account.
Whereas many manufacturers do share the influencer movies on their very own accounts as effectively, the objective of influencer advertising on TikTok is to unfold the phrase about your model by introducing it to your influencer companions’ audiences.
Why use TikTok influencer advertising?
Why do you have to incorporate influencer advertising into your TikTok technique? Working with influencers can get costly and it takes a whole lot of time to coordinate. However the influencer advertising ROI will be value it. Listed below are three causes to think about TikTok influencer advertising.
Enhance model engagement on TikTok
Influencers are inclined to have a way more engaged viewers than manufacturers do. It’s the character of the beast when somebody seems like they’re interacting with an individual as a substitute of a brand.
Nevertheless, if an influencer is speaking about your product, their followers are prone to begin speaking about your product within the feedback. This could then result in them discovering your model on TikTok and interacting together with your model’s content material—and naturally, hopefully making a purchase order. Which leads us to our subsequent level.
Enhance gross sales
Influencer advertising may improve gross sales. Influencer advertising is a type of social proof, displaying potential prospects that different individuals use and luxuriate in your product. This will increase the probability that folks will probably be curious about your product, attributable to a kind of mob mentality.
Plus, TikTok and TikTok Store make it straightforward for influencers to steer prospects to buy your merchandise. And with #TikTokMadeMeBuyIt being such a well-liked meme, TikTok customers count on to be influenced. Their wallets are already partially open each time they scroll. And seeing your product on certainly one of their favourite influencers’ feeds will be simply the push they should purchase it.
Increase your model’s authenticity on TikTok
Model authenticity refers to how real or genuine prospects imagine your model is. And the influencers you companion with and the content material they create surrounding your services or products might help increase your model’s personal authenticity.
Model authenticity helps potential prospects really feel nearer to a model, fueling loyalty and retention. Preserve this in thoughts when selecting your influencer companions so that you just work with individuals whose messaging aligns together with your model mission.
The way to discover the appropriate TikTok influencers on your model
We simply talked about how essential it’s to seek out the appropriate influencers for model authenticity—however it issues for greater than that, too. It is advisable work with influencers whose viewers matches yours and who make sense to advertise your model.
Listed below are just a few methods that will help you uncover the appropriate TikTok influencers on your model.
Decide your area of interest
What area of interest or trade is your online business in? Figuring out your area of interest will probably be a significant component to find the appropriate influencers. However on TikTok, it comes all the way down to greater than that—you additionally want to find out your subculture.
Subcultures are a serious TikTok development and assist customers discover content material they’re curious about. Subcultures are inclined to have their very own hashtag and area of interest content material, like #BookTok (for e book lovers), #FoodTok (for recipe creators), #FitTok (for health fans) or #MomsofTikTok (for folks).
If your online business matches into a type of, peruse these hashtags and search for influencers inside these subcultures. They could possibly be the right individuals to think about working with.
Seek for particular matters utilizing key phrases
For Gen Z, TikTok doubles as a search engine. The truth is, 51% of Gen Z ladies head to TikTok over Google to make a search. TikTok’s search function is that refined. Simply enter key phrases or matters into TikTok’s search to seek out movies, customers, sounds, TikTok Outlets, stay movies, locations and hashtags associated to these key phrases.
Take a look at the movies and customers that pop as much as see if you’ll find any new influencers. Add them to your record to succeed in out to.
Assessment trending hashtags
TikTok hashtags can be a good way to find traits. Uncover in style hashtags to seek out influencers hopping on these traits. There are just a few other ways to find new hashtags.
First, control your For You web page. That is the very best place to find new content material. Check out the hashtags which might be getting used and take note of recurring tags. Click on on them to view much more content material utilizing these hashtags.
You too can faucet the Search icon in your TikTok app. Discover it on the prime proper nook of your display. That is the place you possibly can seek for your key phrases we talked about within the final level, however it’s additionally the place you possibly can see some trending matters.
Click on on totally different matters beneath the “You could like” heading to see what sorts of movies are posted, the hashtags they’re utilizing and if any influencers associated to your online business are speaking about these matters.
An alternative choice is to take a look at the TikTok Adverts Artistic Middle. Right here, you possibly can head to Developments > Hashtags to see the highest trending hashtags in your space, or globally.
Get information just like the variety of posts which have been made utilizing that hashtag, the variety of views the hashtag has gotten and a easy line chart displaying how the hashtag is trending.
Use an influencer advertising device
Influencer advertising instruments will be extraordinarily useful for locating, reaching out to and partnering with influencers. Upfluence and Collabstr are two influencer marketplaces designed to assist manufacturers discover the very best influencers to work with. Many such marketplaces additionally provide extra options that allow corporations to succeed in out to those influencers, pay them and arrange campaigns all by means of their market.
In the event you actually need to revolutionize your influencer advertising with data-powered social intelligence, try Tagger by Sprout Social. Tagger by Sprout Social empowers entrepreneurs to drive impactful influencer advertising methods, enabling you to develop model presence authentically, interact with new focused audiences and generate income sooner.
Try influencers your opponents are partnering with
Take a look at the influencers who’re working together with your opponents. Do that by looking out their model title within the TikTok search function and trying out the movies that seem in search outcomes.
When you won’t need to work with the very same influencers—until it’s clear the partnership is over—this will nonetheless provide you with a good suggestion of the kind of influencer who would work effectively on your marketing campaign.
Work with an company
Lastly, think about working with an company. TikTok influencer advertising companies can totally take over your complete course of, discovering the very best influencers (as a result of they’ve labored with them earlier than), drawing up a contract that works for each events, dealing with asset inventive and marketing campaign particulars and placing collectively the ultimate report with marketing campaign outcomes.
Examples of manufacturers utilizing TikTok influencer advertising
Now that you understand how to seek out the appropriate influencers, let’s go over just a few real-life TikTok influencer advertising examples. These can present you the kind of finish video you must count on from working together with your influencers.
1. Aerie
Aerie is a clothes model specializing in undergarments, loungewear and activewear. However their greatest focus is on inclusivity, making certain individuals of all sizes and shapes have entry to snug and well-fitting garments.
Even garments which might be attainable to placed on one-handed, as we see on this influencer video under. Influencer Gemma Adby created a video showcasing how straightforward it’s to placed on this Aerie-designed bra with only one hand.
This explicit video was truly created particularly for Aerie’s TikTok web page. And whereas that’s one technique to handle your influencer advertising, you might also need your influencers to share the content material on their web page to succeed in their very own audiences.
2. Supergoop
Supergoop is an SPF/sunscreen-based skincare model. This video under exhibits an influencer utilizing certainly one of their merchandise whereas she will get prepared.
And sure, whereas this does additionally stay on the Supergoop web site (why not flip your influencer content material into user-generated content material?), it originated on the influencer’s profile.
3. BEHR
Right here’s a extra conventional instance of an influencer publish from paint firm BEHR. TikTok influencer Laura Whaley creates skits detailing the totally different individuals and personalities that work in a company workplace setting. As a result of that’s the type of content material that her viewers expects from her, it is sensible to work an influencer publish in with the identical sort of skit.
Right here, we now have a dialog between two of the characters in Laura’s skits the place one character tells one other the small print a couple of BEHR sweepstakes, inflicting the opposite character to examine herself portray her home—utilizing BEHR paint, in fact.
This video matches seamlessly in with Laura’s recurrently scheduled content material, making it a fantastic instance of influencer content material.
4. Lulus
Lulus is an internet clothes firm that labored with TikTok influencer Madison Humphrey to create a humorous video about going out. Lulus sometimes sells attire and different extra formal put on for occasions or nights out, so this piece of content material matches completely.
Plus, they’ve additionally turned this video into an advert to succeed in a good wider viewers on the platform.
5. Pair Eyewear
Pair Eyewear is an revolutionary glasses firm which have created a pair of magnetic glasses so prospects can simply snap on totally different glasses designs and alter up their look. In the event you’re on TikTok, you possible have heard of Pair Eyewear, as a result of their influencer advertising and promoting campaigns are intensive.
Right here’s an instance of a humorous video from certainly one of their influencers, Dad Chats.
Pair Eyewear depends on each entertaining natural content material from their influencers in addition to promotional movies they’ll flip into adverts.
Get began with TikTok influencer advertising
Wish to get extra out of your TikTok influencer advertising? Request a demo and be taught extra about how you should utilize Tagger by Sprout Social to make your influencer advertising campaigns come to life.
