Though the autumn climate cooled issues down for us, Bulldog’s site visitors stayed purple scorching in October, one other record-breaking month for us—and that’s due to you, after all. However some vital information tales grabbed loads of curiosity, together with posts about essential subjects like why 2023 has been such a troublesome 12 months for comms information enterprise, how the following era of journalists feels about media’s future, how and why Gen Z has turn out to be so misunderstood by entrepreneurs, the management and cultural shifts companies can count on in 2024, and the largest impacts of the FTC’s new sponsored content material pointers,
After all, our contributors earned the vast majority of site visitors, lending their experience to subjects like working DEI into your communications technique, making use of storytelling methods to your narratives for robust emotional connections, buzz-generating PR techniques to spice up your model’s picture, and naturally, how generative AI is reshaping PR and collaborative work.
In case you missed a number of of those, right here we’ve our High 10 posts of the month for a fast catch-up. Hope your holidays—and your vacation PR and advertising and marketing—are shaping up properly!
7 suggestions for incorporating DEI into your advertising and marketing and PR technique
Stakeholders now prioritize collaborating with manufacturers that share their values. So incorporating DEI in advertising and marketing and communications goes an extended strategy to present your prospects your dedication. Listed below are 7 suggestions for doing it.
Comms companies say touchdown new enterprise has turn out to be tougher in 2023: New analysis examines at the moment’s struggles and areas of enchancment
The communications panorama has been a wrestle for advert companies, in addition to different comms companies together with PR companies, on the subject of attracting and touchdown new enterprise. This company new enterprise report examines this 12 months’s distinctive challenges.
Model storytelling: 7 steps for crafting compelling narratives to attach along with your viewers
On this overly-automated, fast-paced, and digitally-driven society, companies ought to try to drag their viewers’s heartstrings, join with them emotionally and on a deeper stage. Listed below are 7 steps to creating an interesting story.
Gen Z Reframed: Placing frequent advertising and marketing misconceptions in context
Gen Z is so surprisingly smart for its years that entrepreneurs could also be lacking it. Right here’s how understanding a extra nuanced framing of the way in which Zers view themselves will assist entrepreneurs set manufacturers aside in communication and motion.
12 buzz-generating PR techniques that enable you construct and keep your model picture
Press releases and pitching usually are not the one PR methods that may assist get a enterprise acknowledged and talked about. These days, there’s a variety of highly effective techniques that may assist your organization construct buzz. Listed below are 12 you need to use.
Subsequent-generation journalists converse out: Evolving media panorama loaded with challenges from misinformation to AI’s influence, however most are optimistic
It’s not a perfect time to be getting into journalism—declining public belief within the media, considerations in regards to the influence of know-how, and shrinking newsrooms are amongst many considerations—however new analysis finds that the following era of journalists stays optimistic in regards to the way forward for their career.
Enhancing PR with AI: Transferring past automation to discover the potential—and the boundaries
This shift to the AI-enabled PR company is already properly underway. Nevertheless it’s vital that PR professionals not permit pleasure over AI’s potential to overshadow its true worth. You could know what it may possibly do and what it may possibly’t. Right here’s a more in-depth look.
5 methods generative AI fosters and improves group collaboration
AI has superior to the purpose the place it may possibly analyze massive quantities of knowledge and make well-informed judgments by itself. However the potential benefits of AI in PR group collaboration go far past merely elevated effectivity.
A have a look at management and tradition shifts to count on in 2024: Challenges and alternatives for empathy, flexibility, skill-building and resilience
This new international analysis examines the present state of the office and the important thing company-cultures shifts that leaders will face in 2024—aiming to equip them with the required insights and techniques to fulfill the most rapid, consequential challenges head on.
FTC’s new sponsored content material pointers will change how entrepreneurs use influencers and on-line opinions, however 4 in 5 comms professionals see advantages
The Federal Commerce Fee has up to date its endorsement pointers for sponsored content material, influencer advertising and marketing, and industrial on-line opinions for the primary time in 14 years. What are essentially the most impactful restrictions on communicators? Have a look.
