TD Tales’ purpose was encapsulated in its tagline: “enriching lives one story at a time.” That meant creating content material that builds relationships with clients by being fascinating, informative and/or entertaining. The staff’s technique was to tie content material to well timed themes — assume taxes and holidays — main world occasions just like the pandemic, and the intersection of cash, private relationships and targets.
This was helped by a redesign that modernized the location, integrated website positioning finest practices and analysis, and expanded distribution to greater than a dozen channels. Multimedia content material like video, images, podcasts and infographics supplemented the phrases on the coronary heart of the technique.
That’s earned them a nod for PR Day by day’s Social Media and Digital Awards for On-line Newsroom/Model Journalism.
Whereas TD is the second-largest financial institution in Canada, it’s nonetheless working to lift its profile within the U.S, so its technique wanted to serve each a developed and rising market. TD Tales provides geolocation that targets content material for every of the nations it serves.
Since its launch, TD Tales has revealed 89 tales, resulting in a year-over-year pageview improve of 125%, and to greater than 1 million complete pageviews, bolstered by website positioning and paid search efforts. The staff additionally noticed greater than 11,000 social media engagements.
TD Tales owes its success to Chad Mitchell, Lisa Hodgins, Matthew Hartley, Carmen Paul, Michael Rothman, Anthony Quintano, Judy Mignogna, Sylvia Pinsonneault and Grace Ben.
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