Google’s Search Liaison, Danny Sullivan, stated that whereas Google has up to date its steering round blocking third-party content material, extra is to come back. Google stated we should always see issues enhance over time associated to points round third-party hosted content material, generally known as parasite search engine optimization.
As a reminder, when the September 2023 Google useful content material replace got here out, Google added new data to its documentation round this replace. One factor particular to this documentation change was round hosted third-party content material. That characteristic was only a documentation change, there was no change to look associated to 3rd get together hosted content material.
Properly, Now Danny Sullivan stated updating the documentation is “not the one motion we’re taking,” he wrote on X. He added, “I hope and anticipate everybody will see issues enhance over time.”
“I am additionally glad to see publishers following our steering, as appears to be the case right here. That contributes to enhancing,” he added.
Listed below are these tweets in context:
It’s our downside to rank content material properly. We added steering about blocking third get together content material as a part of addressing this concern. It isn’t the one motion we’re taking. I hope and anticipate everybody will see issues enhance over time. I am additionally glad to see publishers following our…
— Google SearchLiaison (@searchliaison) November 13, 2023
Click on by way of to scroll up by way of the entire dialog on X.
As a reminder, Google added this part, as famous above,”In the event you host third-party content material in your primary web site or in your subdomains, perceive that such content material could also be included in site-wide indicators we generate, such because the helpfulness of content material. Because of this, if that content material is basically unbiased of the primary web site’s objective or produced with out shut supervision or the involvement of the first web site, we advocate that it needs to be blocked from being listed by Google.”
So I suppose we will see Google cracking down on this soonish?
Discussion board dialogue at X.
Replace: Perhaps it has begun?
For example, this is a parasite search engine optimization scenario the place the listing containing sponsored content material TANKED with the Nov 2023 core replace. However, the positioning general is completely nice. So once more, looks as if Google needs to be granular with impacting the parasite search engine optimization scenario. Once more, keep… pic.twitter.com/SXQzKG1vtW
— Glenn Gabe (@glenngabe) November 14, 2023
